Yogi Malik , India, Asia-Pacific Correspondent09.29.23
Eco-friendly paints have registered very steady growth rates in Asian countries during the last two decades. COVID-19 has increased the penetration of these products in most of the countries in a major way. These offerings are expected to make up a sizable proportion of the total paints and coating market in the coming years. Coatings World presents an overview of eco-friendly paints in the architectural segment in India in this feature.
Rising disposable incomes, increasing prosperity, and increasing health and wellness concerns have increased the demand of eco-friendly paints and coating products during the last few years.
India’s largest paint producer Asian Paints started offering eco-friendly paints around the mid of the last decade. The company’s ‘Nilaya Naturals’ is one of the most popular offering in this segment. The paint’s mindful manufacturing and packaging practices further ensure that its impact on the planet is as positive as possible. The colourant as well as base paint both have low VOC levels. Additionally, because it doesn’t release environmentally hazardous emissions, it’s practically odour-free during application.
The paint is mould and bacteria-resistant, and does not release any volatile organic compounds into the indoor atmosphere.
Asian Paints claims that, “Nilaya Naturals comes in over 300 shades, each colour is velvety with subtle hints of richness. With a rich symphony of tones that brim with character, each shade is very much like those found amongst nature.”
French company Maestria Paints is one of leading suppliers of eco-friendly paint & coating products in India. “The Indian paint and coating market has immense potential which is likely to see a turnover from USD 8 billion per annum to USD 12 billion during the coming years. Moreover, while the global compound annual growth rate (CAGR) is just around 5.4%, India's CAGR is 12.3%. The per capita consumption of paint in India is very low at 3.6 kgs compared to global per capita consumption of 15 kgs. Hence, there is evidently an immense scope and potential to grow much faster," says Pandu Ranga Vajramsetty, executive director, More Maestria Paints India Pvt. Ltd.
Smaller companies are coming with innovative solutions to cater to the ever increasing demand of natural and eco-friendly paints. Recently, one of the companies introduced paint produced from cow dung. Manufactured by Kamdhenu Natural Paints, Prakritik Paint offers eco-friendly paint & coating products under the brand name Khadi India.
Chandan Jat, the company’s spokesperson, told Coatings World, “Conventional paints are often made with harmful chemicals and VOCs, which can pollute the air and have negative health effects. Khadi Prakritik Paint, on the other hand, is free from these toxins, making it a much healthier choice for your home. In addition, Khadi Prakritik Paint is biodegradable and sustainable, which means it is better for the environment. Khadi Prakritik Paint is a type of natural paint that is made from a variety of natural ingredients, including cow dung, lime, sand, and natural pigments. These ingredients are mixed together and then applied to walls or other surfaces.”
Chandan further says, “One of the unique ingredients in Khadi Prakritik Paint is cow dung. Cow dung has been used for centuries as a natural building material and has a number of beneficial properties. It is a natural antibiotic and antifungal agent, which makes it ideal for use in paints. Cow dung also helps to regulate humidity and temperature, making it a comfortable and healthy choice for indoor use.”
A couple of years back, Japanese paint major Nippon Paint launched Wellness and Hygiene range of wall paints. The range consists of Nippon Paint KIDZ, Nippon Paint Odourless Aircare, Nippon Paint Satin Glo+ and Nippon Paint Satin Glo Prime. These paints contribute to the safety and well-being of the entire family, but these are extra beneficial in safeguarding children against bacteria, fungi, harmful chemicals, and impure air.
According to a statement from Nippon Paint India’s communication team, “Indoor air pollution caused by wall paints can cause big health problems among children, older adults, and people with chronic illnesses. Using healthy wall paints at home is not the first thing that comes to mind when we talk about wellness measures for the family but countless researches have shown the harmful effects of properties like formaldehyde, VOC (volatile organic compounds) and lead, which can be present in ordinary paint.
Hence, it is important to use paints which are eco-friendly since they have low VOC content. Nippon Paint Wellness and Hygiene products have numerous properties which are backed by Advanced Japanese technology, making it the perfect choice for health and wellness needs.”
Vinay Gupta, a distributor of paint and coating products in Mangol Puri market in New Delhi told CW during a field visit, “A number of end users specifically demand eco-friendly products. With the increasing pollution levels in the country, demand of these products is expected to grow briskly in the coming years.”
Demand of these products is mostly coming from metro cities. However, with the growing health awareness and increasing disposable incomes, the demand from tier-II and III cities and villages is expected to form a substantial chunk of the total demand by the end of the current decade.
Overview of Indian Paint & Coating industry
The nearly USD 8.6 billion Indian paint and coating industry is one of the fastest growing major paint and coating industries. Barring the first year of COVID-19, Indian paint and coating industry has registered very healthy growth rates in value and volume during the past few years.Rising disposable incomes, increasing prosperity, and increasing health and wellness concerns have increased the demand of eco-friendly paints and coating products during the last few years.
Growing popularity of eco-friendly options
Estimated at USD 90 million, eco-friendly paints have been one of the fastest growing sub-segment of the Indian paint and coating industry. Pandemic has increased the popularity and usage of these products. Nearly all the major producers have offered eco-friendly products during the last few years in order to cater to the rapidly growing demand in this sub-segment.India’s largest paint producer Asian Paints started offering eco-friendly paints around the mid of the last decade. The company’s ‘Nilaya Naturals’ is one of the most popular offering in this segment. The paint’s mindful manufacturing and packaging practices further ensure that its impact on the planet is as positive as possible. The colourant as well as base paint both have low VOC levels. Additionally, because it doesn’t release environmentally hazardous emissions, it’s practically odour-free during application.
The paint is mould and bacteria-resistant, and does not release any volatile organic compounds into the indoor atmosphere.
Asian Paints claims that, “Nilaya Naturals comes in over 300 shades, each colour is velvety with subtle hints of richness. With a rich symphony of tones that brim with character, each shade is very much like those found amongst nature.”
French company Maestria Paints is one of leading suppliers of eco-friendly paint & coating products in India. “The Indian paint and coating market has immense potential which is likely to see a turnover from USD 8 billion per annum to USD 12 billion during the coming years. Moreover, while the global compound annual growth rate (CAGR) is just around 5.4%, India's CAGR is 12.3%. The per capita consumption of paint in India is very low at 3.6 kgs compared to global per capita consumption of 15 kgs. Hence, there is evidently an immense scope and potential to grow much faster," says Pandu Ranga Vajramsetty, executive director, More Maestria Paints India Pvt. Ltd.
Smaller companies are coming with innovative solutions to cater to the ever increasing demand of natural and eco-friendly paints. Recently, one of the companies introduced paint produced from cow dung. Manufactured by Kamdhenu Natural Paints, Prakritik Paint offers eco-friendly paint & coating products under the brand name Khadi India.
Chandan Jat, the company’s spokesperson, told Coatings World, “Conventional paints are often made with harmful chemicals and VOCs, which can pollute the air and have negative health effects. Khadi Prakritik Paint, on the other hand, is free from these toxins, making it a much healthier choice for your home. In addition, Khadi Prakritik Paint is biodegradable and sustainable, which means it is better for the environment. Khadi Prakritik Paint is a type of natural paint that is made from a variety of natural ingredients, including cow dung, lime, sand, and natural pigments. These ingredients are mixed together and then applied to walls or other surfaces.”
Chandan further says, “One of the unique ingredients in Khadi Prakritik Paint is cow dung. Cow dung has been used for centuries as a natural building material and has a number of beneficial properties. It is a natural antibiotic and antifungal agent, which makes it ideal for use in paints. Cow dung also helps to regulate humidity and temperature, making it a comfortable and healthy choice for indoor use.”
A couple of years back, Japanese paint major Nippon Paint launched Wellness and Hygiene range of wall paints. The range consists of Nippon Paint KIDZ, Nippon Paint Odourless Aircare, Nippon Paint Satin Glo+ and Nippon Paint Satin Glo Prime. These paints contribute to the safety and well-being of the entire family, but these are extra beneficial in safeguarding children against bacteria, fungi, harmful chemicals, and impure air.
According to a statement from Nippon Paint India’s communication team, “Indoor air pollution caused by wall paints can cause big health problems among children, older adults, and people with chronic illnesses. Using healthy wall paints at home is not the first thing that comes to mind when we talk about wellness measures for the family but countless researches have shown the harmful effects of properties like formaldehyde, VOC (volatile organic compounds) and lead, which can be present in ordinary paint.
Hence, it is important to use paints which are eco-friendly since they have low VOC content. Nippon Paint Wellness and Hygiene products have numerous properties which are backed by Advanced Japanese technology, making it the perfect choice for health and wellness needs.”
Vinay Gupta, a distributor of paint and coating products in Mangol Puri market in New Delhi told CW during a field visit, “A number of end users specifically demand eco-friendly products. With the increasing pollution levels in the country, demand of these products is expected to grow briskly in the coming years.”
Demand of these products is mostly coming from metro cities. However, with the growing health awareness and increasing disposable incomes, the demand from tier-II and III cities and villages is expected to form a substantial chunk of the total demand by the end of the current decade.
