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Coatings World Editor, Kerry Pianoforte interviews Jonathan Bird, Director, Global Marketing & Innovation, Lubrizol.
CW: What are the trends in the coatings industry driving innovation at Lubrizol?
Bird: There are many dynamics impacting the Coatings industry today, including geopolitical uncertainty, urbanization, and the rise of AI – but some trends with the most impact are continued advancements in product performance, the need to improve production efficiency and application productivity, and a strong demand for environmentally sustainable solutions.
CW: How does Lubrizol’s innovation pipeline align with those trends?
Bird: Lubrizol is an innovative, collaborative and reliable partner to the Coatings industry, developing advanced materials tailored to our customers’ needs and emerging applications. We engineer dispersants, surface modifiers, resins, specialty additives, and color dispersions that increase the performance, productivity, and sustainability capabilities of our customers’ products and enhance modern life. We enable new performance capabilities, including enhanced aesthetic appeal, durability, and functionality. We deliver productivity benefits for customers and end-users, including ease-of-formulation, application efficiency, and reduced total cost. And we listen to today’s demands and anticipate tomorrows needs to bring sustainable solutions for paints, coatings, and composites that empower customers to achieve their sustainability initiatives.
CW: In what ways do Lubrizol’s dispersants enable customers to enhance the sustainability of their coatings?
Bird: Lubrizol is committed to delivering products that support reduced climate impact through responsible material selection, resource conservation, and enhanced circularity. Our Solsperse™ Hyperdispersants portfolio includes an expanding range of water-based options, tailored to meet the growing demand for more sustainable, water-borne coatings formulations. Many of our recent innovations are 100% active dispersants, containing no added solvents, water, or biocides. This eliminates the need to transport diluents, resulting in significant savings in shipping, storage, and usage. Additionally, we offer Solsperse Hyperispersants with bio-based content, which can help lower the carbon footprint of our customers’ formulations and advance their sustainability goals.
CW: Lubrizol is one of the first companies to develop surface modifiers free of PTFE. Could you explain how you keep the same performance benefits while helping customers meet their sustainability targets – and how do these innovations address formulation challenges at the same time?
Bird: Lubrizol took the PTFE replacement challenge very seriously, looking at the unique needs of each market, because what works in a can coating formulation isn’t what works in a wood finish. We explore different innovative paths to keep performance where it needs to be. For applications where renewable content and improved product carbon footprint is critical for achieving sustainability targets, we developed new products based on 100% renewable materials. Since helping formulators is in our DNA, we implemented a new, proprietary process to make stable, high-solids dispersions with excellent matting properties. The first products of this new product range solve not only stability issues in matte coatings, but also offer an alternative to traditional silica-based products.
CW: Could you explain how Lubrizol’s innovation of polyurethane dispersions delivers measurable productivity and sustainability benefits – and how these benefits translate into higher efficiency for contractors and end-users?
Bird: We continue to develop new, bio-based PUDs using natural resources like soybean oil, which really boosts the renewable content. We also focus on the design of the PUD structure with two clear targets: to avoid the use of regulated and hazardous substances and to enable low VOC coatings – making them safer to handle for manufacturers, applicators and homeowners. In addition, our high-solids PUDs can make painting faster and simpler, as they will enable coatings with great performance with fewer layers applied. And because high-solids products reduce transportation volumes, they inherently help reduce the carbon footprint – helping customers meet their sustainability and decarbonization targets. As you can see this is a great example of performance, productivity and sustainability all working together.
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