American Coatings Show Ends on a High Note

By Kerry Pianoforte, Editor | 04.13.22

Attendees and exhibitors alike were eager to meet for the first in-person ACS since the pandemic began.

The American Coatings Show took place April 5-7 in Indianapolis, Indiana. Attendees and exhibitors expressed enthusiasm to be attending this show in-person. The 2020 ACS was canceled due to the COVID-19 pandemic.

Christine Gehres, director of business development for Heubach reported that their booth was very busy. “It was the first show for our “new” Heubach and our team of pigment experts from two great legacy companies worked seamlessly together. We could finally launch three additions to our product line in person: Heucoflash, a new flush rust inhibitor, the HOSTATINT SI dispersion range for industrial coatings and the Heucotint W line for waterbased architectural paints.”

Heubach’s Hersjel Wehrens was one of the presenters on the show floor. “We also sent attendees to the technical conference,” she added. “Customers took time to have longer and often more technical conversations, and we had many very productive meetings. We also had a few surprise visits by customers that decided last minute to come to the show and we were their first stop. It was wonderful to see everyone, and even after being productive remotely for 2 years, it shows that the relationships and human connections are as important as ever. It was truly wonderful to see everyone in person. We expect to be back for the  next ACS with the team and more innovative offerings.”

“The show is really busy, with more activity than we anticipated,” said Joon Choo, president of Shamrock Technologies. “We’re seeing a lot of familiar faces and a lot of new faces, and we are having fun meetings with technical folks looking for the latest developments that support sustainability and bio-sourced materials. Having exhibits that customers can touch and feel helps to tell our story.”

“The show’s been good,” noted Rebecca Marshall, communications specialist, Coating Additives for Evonik. “We are getting good traffic at our booth. People are here to see what’s new after four years. Supply issues are a common topic.”

Key figures for ACS 2022:

  • Exhibitors 365
  • Conference 760
  • Over 100,000 square feet
  • Attendees over 7,000

“I’m really happy with the show, added Darren Bianchi, president of Brilliant Group. “Our conversations were substantial, more about how we can help with their products. The questions were more about problem solving. Attendees are here for a reason.”

Elisabeth Andreu, global marketing specialist at Ferro reported her team was thrilled to be back at ACS. “Finally! That was the first thought we all had, entering the Indy Convention Center for the 2022 edition of the ACS. After two years of no shows, hardly any face-to-face contact with customers, we finally could be on the floor again.”

She said expectations for the show were difficult to predict as we are still recovering from the latest Omicron variant. “But, everybody from the Ferro team was eager to start to talk again to customers and show all the latest product developments that Ferro had worked on over the last two years, and they were plenty.”

Among the offerings were KA100, a new functional pigment which gives enhanced powder coating deposition efficiency and penetration in Faraday cage areas. The new Eco-Lysopac range consisting of hybrid pigments for industrial coatings and road-marking. Also on display were blacks for high heat silicone coatings applications and Ferro’s extensive range of inorganic and organic pigments in general.

“Special attention went out to our NIR color solutions for which we see a great future due to the changing importance of climate change, where our NIR pigments can play a big role in reducing heat build-up and energy consumption,” added Andreu. “After three extensive days with a lot of talks, nice discussions, new projects on the way and even just meeting people you haven’t met or spoken in two years, we could finish this 2022 edition much above expectations.  All been glad to have been there and witnessed the first major steps going back to the usual. Right now, all travelling back to home, the thoughts are ‘This was a good edition, finally…’
Up to the next edition and see you all in 2024!”