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Asian Paints Limited

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Company Headquarters

sian Paints House 6A & 6B, Shantinagar, Santacruz (E), Mumbai - 400 055, India

Driving Directions

Brand Description

They say home is where the heart is. Which is why, since 1942, we’ve been helping customers transform empty properties to homes by dressing them up in warm hues, pastel shades and cool colours, to create spaces that truly represent you.

Asian Paints has a lot of identities. We have been India’s largest paint company for almost 50 years and are part of the top 10 decorative paint companies worldwide. We have operations in 14 countries, and manufacturing facilities in 27 global locations. Having subsidiaries in India and abroad, Asian Paints encompasses the best of Indian and global traits, homegrown and international qualities. Our subsidiaries are Berger International, Scib, Taubman, Apco, Ess Ess. We have joint ventures with PPG in automotive and industrial paints and Sleek International Modular Kitchens. With different strokes for all types of folks, we have paints ranging from luxury enamels to economic quality distemper in all shades imaginable.

Despite our phenomenal growth in the paint segment, we didn’t just stop there. We expanded with our wallpaper range – Nilaya, wall stencils, wood finishes, adhesives and waterproofing solutions. We listened to our customers when they asked for hassle-free painting services and now provide end-to-end servicing in multiple cities. We constantly innovate with service offerings – from colour consultancy at home, online consultancy services, to providing inspiration centres through Colour stores.

Our reputation often precedes us but we have never let that be our resting laurel. We constantly strive to push boundaries – not only by creating more sustainable ways of carrying out extensive community initiatives that touch the lives of people, but also through our operations. Our people are passionate, innovative and work with integrity. Our actions reflect these values and our businesses across the globe ensure they maintain the quality of work and standards of excellence we are known for.

Key Personnel

NAME
JOB TITLE
  • K.B.S. Anand
    Managing Director & CEO
  • Amit Syngle
    Chief Operating Officer
  • Jayesh Merchant
    CFO & Company Secretary,. President – Industrial JVs

Yearly results

Sales: 4.2 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints, which has a market share of approximately 60%, is one of the leading paint companies in India, with more than 12,000 employees worldwide. Along with its subsidiaries, it has operations in 15 countries with 27 paint manufacturing facilities, serving consumers in more than 60 countries.

Besides Asian Paints, the group operates around the world through its subsidiaries Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Causeway Paints and Kadisco Asian Paints. Architectural/decorative coatings comprise 90 percent of sales and industrial and automotive coatings comprise the rest. Asian Paints manufactures a wide range of paints for Decorative and Industrial use.

In Decorative paints, Asian Paints is present in interior, exterior enamels and wood finishes. It also offers waterproofing, wall coverings and adhesives in its product portfolio.

Key brands in India include: for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel; and wood: PU, Touchwood and Polyester.

Latest Products:

  • NeoBharat Latex
  • SmartCare Damp Proof Xtreme

Increasing Production Capacity

According to news reports, Asian Paints is investing heavily to expand production capacity at various plants. The company has announced it is doubling capacity at its Mysuru plant and increasing capacities at Ankleshwar, Kasna and Khandala. Additionally, the company has been allotted 166 acres of land at Pithampur in Madhya Pradesh, India for setting up a 400,000 KL per annum water-based paint manufacturing facility, subject to such other approvals and clearances, as may be required.

PPG Asian Paints Unveils Flagship Center of Cartisan in Pune

PPG Asian Paints, a leading provider of automotive refinish solutions in India, has announced the launch of its premium car detailing and décor business, ‘Cartisan,’ with the opening of its flagship center in Pune, NIBM.

Pune is also known as the Detroit of India since it is a hub for numerous global automobile manufacturers. This launch marks a significant endeavor of the company in catering to the automotive aesthetic needs of the city, its suburbs, and the nearby regions.

Cartisan is set to add value to the car detailing landscape in Pune, offering a diverse array of services tailored to elevate the appearance and protection of vehicles. From paint protection films to ceramic coatings, paint correction to interior cleaning, sanitization, and anti-corrosion treatments, Cartisan’s state-of-the-art center will cater to the specific needs of car enthusiasts and owners.

“The launch of Cartisan in Pune underscores our commitment to serving the thriving automotive market in the city. Pune’s position as a significant hub for the automobile industry aligns perfectly with our mission at PPG Asian Paints to provide innovative aftermarket solutions. We are dedicated to enhancing the automotive experience for enthusiasts and owners alike. Cartisan’s arrival in Pune represents our commitment to elevating car care standards in Western India and reflects our vision of offering comprehensive and personalized services that resonate with the needs of this dynamic market,” stated Jitendra Kalra, CEO, PPG Asian Paints.

Established in February 1997, PPG Asian Paints has solidified its position as one of the leading suppliers of paints and coatings across diverse markets, including automotive OEM, automotive refinishes, industrial, marine, and packaging. This JV represents a strategic collaboration between PPG Inc., the world’s leading coatings company, and Asian Paints Ltd., India’s largest producer of paints and coatings.

Sales: 4.1 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints is one of the leading paint companies in India, with more than 12,000 employees worldwide. Along with its subsidiaries, it has operations in 15 countries with 27 paint manufacturing facilities, serving consumers in more than 60 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Causeway Paints and Kadisco Asian Paints. Architectural/decorative coatings comprised 90 percent of sales and industrial and automotive coatings comprise the rest. Asian Paints manufactures a wide range of paints for Decorative and Industrial use.

In Decorative paints, Asian Paints is present in interior, exterior enamels and wood finishes. It also offers waterproofing, wall coverings and adhesives in its product portfolio.

Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel; and wood: PU, Touchwood and Polyester.

Asian Paints Enters Nanotech Partnership

Asian Paints has entered into a definitive agreements to acquire a 51% stake in Harind Chemicals and Pharmaceuticals Private Limited from Aapex Power and Industries Private Limited, Dr. Swapan Ghosh & others, for a consideration of approximately Rs. 12.75 crores ($1.5 million), subject to completion of the conditions precedent set in the definitive documents.

It is also agreed to acquire a further 39% stake in Harind from the existing shareholders, in a staggered manner, over the next five years, subject to fulfilment of certain conditions precedent and achievement of financial targets.

Founded by Dr. Swapan Ghosh, Harind is a specialty chemicals company built with nanotechnology at its core, primarily in the area of surface coating and care. Harind has been a pioneer in the space of nanotechnology-based coatings in India.

A PhD in polymer science, Dr. Ghosh is a polymer scientist and a veteran technocrat with more than 30 years of research experience in academia and industrial R&D.

“Being forerunners in world class coatings technology, this partnership with Harind leverages Asian Paints in the era of Next Gen Nanotechnology, to offer customers an exciting wave of innovations in the coating space,” said Amit Syngle, managing director and CEO of Asian Paints Limited. “Our endeavor always has been to invest in pioneering technology which gives us a sustainable competitive advantage, helping us create breakthrough products in the market Dr. Ghosh will continue to lead Harind as the CEO.

“At Harind, we have constantly endeavored to develop cutting-edge nanotechnology-led coating solutions. This partnership with Asian Paints will enable a wider canvas to our research and has strong synergies for both partners that will unlock the potential of this exciting new field for the consumer,” Dr. Ghosh noted.

Recent acquisitions

  • Oct 2022: Asian Paints to set up manufacturing facility for VAE and VAM
    • Asian Paints has approved the setting up of a manufacturing facility for VAE and VAM in India for a proposed investment of approximately Rs. 2,100 crores over a period of  three years. This is subject to entering into definitive agreements including technology license agreement for manufacturing of VAE and VAM and obtaining necessary regulatory and other approvals. The installed capacity of the said manufacturing facility would be 100,000 tons p.a. for VAM and 150,000 tons p.a. for VAE.
  • Oct 2022: Asian Paints proposes to set up white cement manufacturing facility
    • Asian Paints signs a binding term sheet with Riddhi Siddhi Crusher & Land Transport (Riddhi Siddhi), Fujairah, United Arab Emirates and Associated Soap Stone Distributing Company Private Limited (ASD), inter alia, to form a joint venture to carry out the business of manufacturing and exporting white cement and white cement clinkers by setting up a manufacturing plant in Fujairah, UAE, subject to due diligence and necessary regulatory and other approvals. The joint venture would be a 60:40 partnership between the company and Riddhi Siddhi & ASD. The initial capacity of the said manufacturing facility, to be set up in Fujairah, UAE, would be 2,65,000 tons per annum. In addition, clinker grinding units would be set up in India as well. The overall investment would be approximately Rs. 550 crores, to be invested over the next two years.

Sales: 3.7 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints is one of the leading paint companies in India, with more than 10,000 employees worldwide. Along with its subsidiaries, it has operations in 15 countries with 26 paint manufacturing facilities, serving consumers in more than 60 countries.

Besides Asian Paints, the group operates around the world through its subsidiaries Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Causeway Paints and Kadisco Asian Paints.

Architectural/decorative coatings comprised 90 percent of sales and industrial and automotive coatings comprise the rest.

Asian Paints manufactures a wide range of paints for Decorative and Industrial use.

In Decorative paints, Asian Paints is present in interior, exterior enamels and wood finishes. It also offers waterproofing, wall coverings and adhesives in its product portfolio.

Asian Paints also operates through PPG Asian Paints Pvt Ltd. – a 50/50 JV between Asian Paints and PPG to service the increasing requirements of the Indian automotive coatings market.

The second 50/50 JV with PPG, named Asian Paints PPG Pvt Ltd, services the protective, industrial powder, industrial containers and light industrial coatings markets in India.

Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel; and wood: PU, Touchwood and Polyester.

  • Asian Paints commissioned two new paint manufacturing facilities in South India. The paint plant at Mysuru (Karnataka) was commissioned with an initial capacity of 300,000 KL/annum (scalable to 600,000  KL/annum) and the plant in Vizag (Andhra Pradesh) was commissioned with an initial capacity of 300,000 KL/annum (scalable to 500,000 KL/annum).
  • Amit Syngle took over as the managing director and CEO of Asian Paints effective April 1, 2020 after the retirement of K B S Anand.
  • Asian Paints entered into the hand sanitizer category with the launch of the Viroprotek range of Hand and Surface Sanitizers.

Recent acquisitions

  • Asian Paints entered into definite agreement on 1st Apr 2022 for infusion of Rs 19 crores for 51% stake of Weatherseal Fenestration.
  • Agreed to acquire additional 23.9% stake in a staggered manner over the next three years (13.9% stake in FY25 and 10% stake in FY26 ). Weatherseal incorporated in March 2022 would be engaged in the business of interior decoration/furnishing, including manufacturing uPVC windows and door systems.
  • Asian Paints entered into definite agreement on 1st Apr 2022 to acquire 49% stake for approx. Rs 180 crores, alongwith earn out up to a maximum of Rs 114 crores, payable after a year, subject to achievement of mutually agreed financial milestones
  • Also agrees to acquire the remaining 51% stake in White Teak in a phased manner, wherein 11% stake would be acquired in FY24 for a consideration based on achievement of certain financial milestones, with maximum consideration of Rs. 66 crores; and the remaining 40% stake would be acquired in FY26 for a consideration based on achievement of certain financial milestones, with maximum consideration of Rs. 360 crores. White Teak is engaged in the business of decorative lighting products and fans.

2021 Success StoryOn Weatherseal Fenestration acquisition:

“Weatherseal is one of the leading brands in uPVC Windows and Doors space and have established reputable presence in the retail and project customer segment, primarily in South India. As part of our endeavour to be an integral part of the home décor business, we find this space attractive in the retail and B2B market segment. This association will enable us to widen our offerings in the home décor space. We look forward to working with Weatherseal to take the business further,” commented Amit Syngle, MD & CEO of Asian Paints Ltd.

On White Teak acquisition:

“White Teak offers us a unique opportunity to further strengthen our foray in the home décor space by capitalizing on its capabilities in the designer and decorative lighting products, and thus enhances the overall value proposition of our home décor offerings to the consumers. This alliance would also help Asian Paints to leverage various categories of Home Décor on the online digital space and start exploding the e-commerce space in future,”  noted Syngle.

Sales: 2.9 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints is one of the leading paint companies in India, with more than 7,500 employees worldwide. Along with its subsidiaries, it has operations in 15 countries with 27 paint manufacturing facilities, serving consumers in more than 60 countries.

Besides Asian Paints, the group operates around the world through its subsidiaries Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Causeway Paints and Kadisco Asian Paints.

Architectural/decorative coatings comprised 90 percent of sales and industrial and automotive coatings comprising the rest.

Asian Paints manufactures a wide range of paints for Decorative and Industrial use.

In Decorative paints, Asian Paints is present in all the four: interior, exterior enamels and wood finishes. It also offers waterproofing, wall coverings and adhesives in its
product portfolio.

Asian Paints also operates through PPG Asian Paints Pvt Ltd. – a 50/50 JV between Asian Paints and PPG to service the increasing requirements of the Indian automotive coatings market.

The second 50/50 JV with PPG named Asian Paints PPG Pvt Ltd services the protective, industrial powder, industrial containers and light industrial coatings markets in India.
Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel and wood: PU, Touchwood and Polyester.

2020 Highlights

  • Asian Paints commissioned two new paint manufacturing facilities in South India.  The paint plant at Mysuru (Karnataka) was commissioned with an initial capacity of 300,000 KL/annum (scalable to 600,000  KL/annum) and the plant in Vizag (Andhra Pradesh) was commissioned with an initial capacity of 300,000 KL/annum (scalable to 500,000 KL/annum).
  • Amit Syngle took over as the managing director and CEO of Asian Paints effective April 1, 2020 after the retirement of K B S Anand.
  • Asian Paints entered into the hand sanitizer category with the launch of the Viroprotek range of Hand and Surface Sanitizers.
    “Asian Paints being a ‘Responsible and Caring Brand’ has always been proactive in supporting various Government Initiatives and helping communities around us. We have been working in the Health and Hygiene space for some time and had introduced earlier Royale Health Shield, a revolutionary product which helps customers in maintaining good standards of Hygiene and Bacterial protection for their Homes. We felt it apt to consolidate our portfolio in the hygiene space and address the growing requirement of hand and surface sanitizers for increased protection and assist the Government in fighting against the COVID-19 pandemic,” said Amit Syngle, managing director and CEO, Asian Paints Limited.

Sales: 2.8 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints is one of the leading paint companies in India, with 7,500 employees worldwide. Along with its subsidiaries, it has operations in 15 countries with 26 paint manufacturing facilities, serving consumers in more than 60 countries.

Besides Asian Paints, the group operates around the world through its subsidiaries Asian Paints Berger, Apco Coatings, SCIB Paints, Taubmans, Causeway Paints and Kadisco Asian Paints.

Architectural/decorative coatings comprised 90 percent of sales and industrial and automotive coatings comprising the rest.

Asian Paints manufactures a wide range of paints for Decorative and Industrial use.

In Decorative paints, Asian Paints is present in all the four: interior, exterior enamels and wood finishes. It also offers waterproofing, wall coverings and adhesives in its product portfolio.

Asian Paints also operates through PPG Asian Paints Pvt Ltd. – a 50/50 JV between Asian Paints and PPG to service the increasing requirements of the Indian automotive
coatings market.

The second 50/50 JV with PPG named Asian Paints PPG Pvt Ltd services the protective, industrial powder, industrial containers and light industrial coatings markets in India.

Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel and wood: PU, Touchwood and Polyester.

Asian Paints launched its Viroprotek range of hand and surface sanitizers.

The product is being manufactured at the company’s plant at Ankleshwar, Gujarat, after obtaining all the necessary statutory approvals and permissions.

The Viroprotek range of hand and surface sanitizers will be available in various pack sizes.

The products became available in the market starting in early May.

“Asian Paints being a ‘Responsible and Caring Brand’ has always been proactive in supporting various government initiatives and helping communities around us,” said Amit Syngle, managing director and CEO, Asian Paints Limited. “We have been working in the health and hygiene space for some time and had introduced earlier Royale Health Shield, a revolutionary product which helps customers in maintaining good standards of Hygiene and Bacterial protection for their Homes. We felt it apt to consolidate our portfolio in the hygiene space and address the growing requirement of hand and surface sanitizers for increased protection and assist the government in fighting against the COVID-19 pandemic.”

Asian Paints Adopts ProcessMAP HSE Platform to Drive Health, Safety Transformation Initiatives

Asian Paints Limited adopted ProcessMAP’s suite of cloud and mobile-first solutions to support its enterprise-wide strategic workplace health and safety initiatives, ProcessMAP Corporation announced.

Asian Paints has a stated safety performance vision of zero accidents, zero occupational illnesses, and zero incidents.

To translate this vision into reality, the company will leverage ProcessMAP’s suite of HSE software solutions, internally called iSafe, to:

  • Provide enterprise-wide standardization and accountability across key HSE processes
  • Adopt one single platform to manage all safety activities and digitize various manual processes
  • Proactively identify and mitigate risks through risk assessments
  • Track company-wide HSE metrics by leveraging real-time analytics and actionable data intelligence
  • Improve enterprise-wide user engagement through an intuitive and user-friendly interface
  • Drive comprehensive stakeholder engagement and accelerate organizational initiatives to build safety as an operational culture.

“At Asian Paints, we were looking for a global partner with comprehensive and scalable HSE software platform to complement our highly matured internal processes,” said N. Jagannadha Rao, chief manager – Corporate Quality and Safety at Asian Paints Limited. “ProcessMAP’s cloud platform maturity, experience and commitment were key differentiators behind this engagement.”

“We welcome Asian Paints to our family of India-based customers, which now includes more than 2,000+ facilities of local and global organizations representing all key industry verticals,” added Ashish Mohanty, head of India operations at ProcessMAP.

Sales: 2.8 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints had sales of $2.75 billion for 2018. Architectural/decorative coatings comprised 90 percent of sales and industrial and automotive coatings comprised the rest.

Asian Paints is one of the leading paint companies in India, with 7,500 employees worldwide. Along with its subsidiaries, it has operations in 19 countries with 25 paint manufacturing facilities, serving consumers in more than 65 countries.

Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel and wood: PU, Touchwood and Polyester.

Asian Paints most recently launched products are Apex Shyne and Ace Shyne. Apex Shyne is a smooth, water based exterior finish with specialty modified acrylic emulsion with tailored silicone stitch technology which provides protection to exterior walls against harsh climatic conditions, yet providing a good sheen on wall. Ace Shyne is a water-based exterior emulsion that imparts a hi-sheen finish to the exterior walls. It is suitable for dry to moderately humid climatic conditions

Asian Paints commissioned two new paint manufacturing facilities in South India.  The paint plant at Mysuru (Karnataka) was commissioned in Sept 2018 with an initial capacity of 300,000 KL/annum (scalable to 600,000  KL/annum) and the plant in Vizag (Andhra Pradesh) was commissioned with an initial capacity of 300,000 KL/annum (scalable to 500,000 KL/annum).

Asian Paints Expands Deployment of o9’s Artificial Intelligence to Procurement

Asian Paints has successfully transformed its procurement planning by implementing o9 Solutions’ cloud-based, artificial intelligence platform. o9 and Asian Paints partnered to engineer the “Purchaser’s Workbench” platform specifically for the latter’s unique business needs.

The Purchaser’s Workbench provides Asian Paints with advanced exception based coverage monitoring and visibility to potential stockouts, which are determined by intelligent rules that vary by raw material categories. With full visibility into inventory, planners can run what-if scenarios, and determine prescriptive options, such as expediting a purchase order, creating a new purchase requisition, or directing an inter-plant transfer of material. The options selected are communicated back to the ERP system in real time.

“Like so many other areas of our platform, the Purchaser’s Workbench puts the right information in front of the right people, at the right time, so that they can make smarter decisions faster than ever before,” said Chakri Gottemukkla, CEO and co-founder of o9 Solutions. “It provides essential decision-management support that ensures adequate coverage of raw materials and facilitates discussions with suppliers.”

Prior to its go-live with Purchaser’s Workbench, Asian Paints successfully implemented the o9 platform for a sales intelligence program that supported more than 1,000 mobile users, as well as a demand planning process that refined statistical forecasts by incorporating market intelligence from the sales people geographically dispersed in the field. Because of this bold expansion, Asian Paints now has real-time visibility into all of its key data points, sales personnel can have more informed conversations with their dealers, and those personnel are achieving a new level of trust in their market.

“Asian Paints selected us for three reasons: They are a technology leader that selects best-of-breed vendors, o9 delivers next-generation planning capabilities, and our track record of wide user adoption instilled them with a sense of trust for this deployment,” said Sanjiv Sidhu, chairman and co-founder of o9. “Doing business with Asian Paints is thrilling and I wish them continued success in their digital transformation journey.”

Sales: 2.6 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints had sales of $2.59 billion for 2017. Architectural/decorative coatings comprised 90 percent of sales and industrial and automotive coatings comprised the rest.

Asian Paints is one of the leading paint companies in India. Along with its subsidiaries, it has operations in 19 countries with 26 paint manufacturing facilities, serving consumers in more than 65 countries.

Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel and wood: PU, Touchwood and Polyester.

Financial Results

“The Decorative paint business in India registered double digit volume growth in the current quarter with improved demand conditions. Material prices continued to witness an upward trend thereby exerting pressure on margins which was mitigated to an extent by the price increases taken. Good demand conditions in the Auto OEM and General Industrial business segment led to improved performance of the Automotive coatings JV (PPG-AP). The performance of Industrial Coatings JV (AP-PPG) saw an improvement in the current quarter based on good growth registered in the Powder Coatings segment.

“In the International Operations, Units in Nepal, Bangladesh and Oman witnessed good topline growth. Overall performance of the International portfolio was impacted by unfavorable demand conditions, issues around availability of forex in certain key units along with rising input price pressures across markets. Both the segments in the Home Improvement category viz. the Kitchen (Sleek) and Bath (Ess Ess) business, delivered good topline growth in the quarter,” said K.B.S. Anand, managing director and CEO.

The Asian Paints Colour Academy

The Asian Paints Colour Academy is equipped with modern facilities such as fully equipped classroom with modern A/V facilities, clean and fully equipped modern workshops for hands on trainings, inspiration area and contractor resource center in order to continually upskill existing painters into specialists.

The Academy also provides vocational training to unskilled youth on basic and specialized painting techniques to enable them to develop marketable skills. The Colour Academy operates in three formats:

  • Fixed Colour Academy at Mumbai, Delhi – West, Delhi – East, Bangalore, Chennai, Kolkata, Ahmedabad, Pune, Hyderabad, Cochin & Gorakhpu;
  • Mobile Colour Academy at Kerala & South TN, Punjab & Chandigarh, Rest of Maharashtra, Uttar Pradesh, North East, Bihar & Jharkhand, Gujarat & West MP, East UP & East MP & Chhattisgarh, Rest of Karnataka, Coastal AP & Odisha;
  • Hypermobile (earlier known as ‘Royale Play trainer’)

Asian Paints partnered with the National Skills Development Corporation (NSDC) to strengthen the delivery of this program to both unskilled and semi-skilled individuals. While Asian Paints provides technical know-how, prepare training content and deliver training modules; NSDC monitors, evaluates and certifies participants who complete the training program. On successful completion, participants are awarded an NSDC certification based on National Occupation Standards set by NSDC’s Construction Sector Skills Council. Painter training is structured professionally and includes a mix of theoretical, practical demonstration and hands-on learning with a regular schedule of assessment to track progress. All courses delivered are aligned to NSDC’s National Occupational Standards certification. All courses are certified by the Govt. of India. The contractors can undergo advanced trainings at a later stage in their city. Asian Paints has till now given NSDC certifications to 9,000 painters/contractors.

Colour Academy is now transforming itself into a pure vocational training setup delivered through a collection of modules – which together enhance specific skills. This will equip individuals with self-employable skills or develop specialist skills to provide additional painting and allied services. Going forward we plan to further expand the scope of this project.

Sales: 2.6 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints had sales of $2.60 billion for 2016. Architectural/decorative coatings comprised 90 percent of sales and industrial and automotive coatings comprised the rest.

Asian Paints is one of the leading paint companies in India. Along with its subsidiaries, it has operations in 19 countries with 26 paint manufacturing facilities, serving consumers in more than 65 countries.

Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel and wood: PU, Touchwood and Polyester.

“The decorative business segment in India registered a low double digit growth in the current quarter after witnessing some recovery from the impact of demonetization,” said K.B.S. Anand, managing director and CEO, Asian Paints. “Raw material prices have moved up over the last two quarters necessitating price increases to protect margins.

Good demand conditions in the auto OEM and general industrial business segment led to improved performance of the automotive coatings JV (PPG-AP). In the industrial coatings JV (AP-PPG), industrial liquid paints, road marking paints and powder coatings segment registered good growth.”

He noted that the company’s international business performed well aided by strong performance in markets like Nepal, Jamaica, Fiji, Oman and Bahrain. “Egypt was impacted by the devaluation of the local currency; whereas shortage of raw materials on account of unavailability of foreign exchange affected Ethiopia operations,” Anand stated. “Both the segments in the Home Improvement category viz. the Kitchen (Sleek) and Bath (ESS ESS) business, delivered good topline growth in the quarter.”

Asian Paints has launched its new painting service called Ezycolour Home Solutions with the intention of taking the pain out of painting.

In the form of a musical satire, the brand changes the perception of a home-owner who expects the painting team of Ezycolour to miss their deadline. The film aims to change viewers perceptions on how a company can deliver on-time service.

Amit Syngle, presiden, Asian Paints said, “The consumer proposition of “On-time painting” solves a perennial issue of delays in home décor and creates an instant connect.

The use of mechanized tools from Asian Paints ensure we always finish the work on time. This has been brought to life brilliantly in the film by the creative team.”

Asian Paints Names Intense Ocean Color of the Year

Asian Paints announced Intense Ocean as it 2017 color of the year. The color is described as greener than blue, bluer than grey. The green, stable and enduring like the color of the Anahata Chakra (the heart chakra in yogic tradition); the blue, deep and calm; and the grey undertone, mature — brightening the soft and softening the harsh. “If the pursuit of balance had a hue, it would be this. Reflecting the mood of a people waiting to exhale, Colour of the year paints the hope and resolve of the times we live in, in one fluid stroke,” Asian Paints stated.

Sales: 2.3 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints had sales of $2.3 billion for 2015. Architectural/decorative coatings comprised 90 percent of sales and industrial and automotive coatings comprised the rest.

Asian Paints is one of the leading paint companies in India. Along with its subsidiaries, it has operations in 19 countries with 26 paint manufacturing facilities, serving consumers in more than 65 countries.

Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel and wood: PU, Touchwood and Polyester.

PPG Asian Paints Lanka Ltd., a joint venture between PPG and Asian Paints recently launched ENVIROBASE High Performance (HP) automotive refinish paints in Sri Lanka. It is the first eco-friendly waterborne automotive paint introduced in Sri Lanka for use by the refinishing industry. Prestige Automobiles (Pvt) Ltd. is the first PPG Asian Paints customer in Sri Lanka to convert to using the waterborne products in its operation.

The Envirobase HP line is the leading premium waterborne basecoat refinishing system globally, according to Biju Ramachandran Nair, country manager for PPG Asian Paints He said introducing the Envirobase line in Sri Lanka will enable local refinishers to use the latest technology that is approved by most of the world’s leading automotive brands.

Sales: 2.3 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints had sales of $2.3 billion for 2014. Architectural/decorative comprised 90 percent of sales and industrial and automotive comprised the rest.

Asian Paints has 23 manufacturing facilities worldwide: 13 in Asia, five in the Middle East, two in the South Pacific and three in the Caribbean. Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel and wood: PU, Touchwood and Polyester.

In June 2014, Asian Paints acquired the entire front end sales business including brands, network and sales infrastructure of ESS ESS Bathroom Products Pvt Ltd.  ESS ESS is a prominent player in the bath business segment in India and has high quality products in this segment.

In February 2015, Asian Paints acquired a 51 percent stake in Kadisco, one of the leading paint companies in Ethiopia. Kadisco is engaged in the manufacturing and selling of paints, other coatings and adhesives in Ethiopia. Asian Paints is also in the process of setting up a paint manufacturing facility in Indonesia with a 24,550 MT capacity, subject to necessary regulatory and other approvals.

Asian Paints has recently entered into and signed a Memorandum of Understanding (MoU) with the Government of Andhra Pradesh to set up a manufacturing facility for paints and intermediates at Pudi Village, Rambilli Mandal, Vishakhapatnam District, Andhra Pradesh, India.

Sales: 2.1 Billion

Markets Served: Architectural coatings, Industrial coatings, Automotive coatings

Asian Paints had sales of $2.08 billion for 2013. Architectural/decorative comprised 90 percent of sales and industrial and automotive comprised the rest. Asian Paints has 23 manufacturing facilities worldwide: 13 in Asia, 5 in the Middle East, 2 in the South Pacific and 3 in the Caribbean. Key brands in India include for exterior walls: Apex, Ace, Apex Ultima, Apex Ultima Protek and Apex Duracast; interior walls: Royale, Royale Aspira, Royale Play, Tractor, Premium Emulsion, Apcolite and Utsav; metal surface: Utsav, Premium Enamel and wood: PU, Touchwood and Polyester.

Asian Paints recently entered into a binding agreement with ESS ESS Bathroom Products Pvt Ltd and its promoters, to acquire its entire front end  sales business including Brands, Network and Sales Infrastructure, subject to satisfaction of certain conditions precedents and applicable statutory approvals. ESS ESS Bathroom Products Pvt Ltd. is a prominent player in the bath and wash business segment in India and has high quality products in this segment.

Asian Paints signed an agreement with the shareholders of Kadisco Chemical Industry PLC, Ethiopia, to acquire directly or through its subsidiaries 51 percent of the equity share capital of Kadisco.  This acquisition is subject to applicable regulatory and other approvals.  Kadisco is engaged in the manufacturing and selling of paints, other coatings and adhesives in Ethiopia.

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