Makets Served: Architectural coatings, Wood coatings

Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,950 people. It has facilities in Newark, NJ; Johnstown, NY; Milford, MA; Pell City, AL; and Mesquite, TX. The company offers ready-mixed colors, sold under brands such as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors. The portfolio spans the brand’s flagship paint lines including Aura, Regal Select, Ben, Ultra Spec, Advance, Scuff-X, Insl-®, Fresh Start, Woodluxe and more.

State of the Coatings Industry:

Dan Calkins, chairman and CEO at Benjamin Moore:

There is some uncertainty across the industry stemming from the broader health of the economy at-large, signaling a decline in consumer spending and a slowdown in the housing market. Despite soft demand in 2025 across the industry, there is opportunity in the longer-term for the home improvement market given ongoing and essential improvement of existing properties.

At Benjamin Moore, we remain committed to delivering best-in-class premium paints that meet the needs of our customers and offering unmatched expertise through our network of independent retailers. This year, we continue our focus on manufacturing quality products that meet – and often exceed – rigorous environmental and performance criteria regarding VOCs, emissions, application, washability, scrubbability and packaging, while also delivering the premium levels of performance our customers expect from Benjamin Moore. More information on product developments in this area will follow in the coming months as we launch new introductions into the market.

Despite a challenging macroeconomic climate, 2024 was a good year for Benjamin Moore – holding steady in many areas of our business and showing growth in others, all while continuing to grow distribution through the independent channel both domestically and abroad. Some highlights, to name a few, include:

In March 2024, we introduced Woodluxe, a full line of premium, all-weather exterior stains and prep products that deliver the ultimate protection for outdoor beauty. Ideal for use on exterior siding, decks, porches, fences and furniture, Woodluxe provides advanced all-weather protection against a variety of conditions all year long. Its proprietary formula seals and protects wood from cracking and peeling, while offering fade-resistant color that lasts. Woodluxe enables easy, flexible application that can be done in heat, sun and humidity – resulting in a consistent finish that provides a UV and mildew resistant coating.

In April 2024, we celebrated our third-annual Contractor Appreciation effort, designed to honor residential and commercial painting contractors. To underscore and celebrate the critical role painting contractors serve in the community, Benjamin Moore took its Contractor Appreciation initiative On Tour – hosting events in 50+ cities across North America and engaging with thousands of contractors. This effort has continued through 2025, having completed another North American tour earlier this year.

October 2024 marked the renewal and expansion of our partnership with the New York Rangers and Madison Square Garden. As part of this partnership, Benjamin Moore remains the Rangers in-game helmet sponsor, and the two organizations will continue collaborating on various community refurbishment projects and activations. In addition, Benjamin Moore introduced a private hospitality space inside The Garden known as the “The Benjamin Moore Boardroom.” Acclaimed interior designer and native New Yorker Sasha Bikoff has reimagined the space using premium Benjamin Moore paints, bringing to life a color-drenched hideaway within the bustling arena.

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,700 people. It has facilities in Clifton, NJ; Johnstown, NY; Milford, MA; Pell City, AL; and Mesquite, TX. The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors

In 2023, Benjamin Moore celebrated its 140th anniversary. Since its founding, Benjamin Moore remains one of the world’s leading paint, color and coatings brands. The brand has introduced products focused on the consumer’s needs while supporting the independent channel.

This past year has proven that product innovation is at the core of Benjamin Moore with new products and reformulations:

• Regal Select Interior (March 2023) has been reformulated as the standard for excellence. The enhanced formulation features proprietary stain-release technology, increased scuff-resistance and unbeatable flow and leveling. Regal Select is the paint that generations of painting professionals and homeowners have relied on for years to deliver the premium-quality results that Benjamin Moore is known for. Its superior coverage and premium application experience with reduced drag for a beautiful uniform finish allows painters to achieve professional results every time.
• Element Guard (April 2023) is the newest premium exterior paint specially formulated to tackle one of the most difficult painting environments: high moisture. Designed to withstand wind-driven rain, excessive humidity, and other harsh weather conditions, Element Guard exterior paint is ideal for use on various exterior substrates such as vinyl and cedar siding, wood, brick and more. The paint can resist rain as soon as 60 minutes after application and be applied in temperatures as low as 35°F, extending the painting season and assuring that professionals can paint with confidence.
• Color Match Tool (June 2023) is a small, take-with-you-everywhere device that lets you scan the flat surface of any color you like, to instantly find its closest paint color match with just the tap of a button. It connects to the Benjamin Moore Color Portfolio app so you can find your desired color or browse through any of Benjamin Moore’s digital fan decks of over 3,500+ colors.

State of the Coatings Industry:

Dan Calkins, chairman and CEO at Benjamin Moore:

“Midway through the year, there are a handful of critical factors driving the state of the industry and a competitive market at-large. One key driver remains higher interest rates and home prices continuing to temper existing home sales. Inflation continues to pose challenges for many – one such example is in the DIY segment as there is less discretionary income for home projects given inflation throughout our economy. Additionally, extreme weather conditions across North America have a direct impact on painting season, particularly during this part of the year when exterior jobs typically contribute to the business more significantly.

“Factors such as a challenging housing market, coupled with economic inflation, are driving competitive pricing trends in the industry. Despite heavy competition in the marketplace, Benjamin Moore remains focused on priorities that will help sustain and grow the business, some of which include:

• Ensuring the health and stability of the independent channel – supporting our retailers with resources and programs that help them continue providing unparalleled service and expertise to their customers in North America and abroad.
• Continuous innovation and offering a best-in-class premium product mix – manufacturing the highest quality paints and stains for every job, enabling growth across customer segments.
• Keeping our customer at the center – understanding their needs and providing solutions to help them succeed, whether through problem-solving products, consultations on the job site, programs to support the growth of their businesses and more.”

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,700 people. It has facilities in Clifton, NJ; Johnstown, NY; Milford, MA; Pell City, AL; and Mesquite, TX. The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors.

Benjamin Moore announced the launch of Benjamin Moore Element Guard, its newest premium exterior paint specially formulated to tackle one of the most difficult painting environments: high moisture.

Designed to withstand wind-driven rain, excessive humidity, and other harsh weather conditions, Element Guard exterior paint is ideal for use on various exterior substrates such as vinyl and cedar siding, wood, brick, and more. The paint can resist rain as soon as 60 minutes after application and be applied in temperatures as low as 35°F, extending the painting season and assuring that professionals can paint with confidence. With excellent adhesion, resistance to cracking and peeling, and a mildew-resistant coating, users can count on Element Guard to deliver durable, long-lasting results.

“Element Guard was developed to ensure that every residential exterior not only boasts beautiful color that lasts, but is protected against various weather conditions,” said Brad Henderson, senior product manager at Benjamin Moore. “Engineered with its proprietary formula and backed by a limited lifetime warranty, this innovative solution enables users to paint with confidence and offers greater flexibility to complete exterior paint jobs with professional results in even the most challenging regions.”

To complement any exterior design style, Element Guard can be tinted in 3,500+ Benjamin Moore colors, including a curated Colors for Vinyl palette proven to avoid sun-induced warping. It is available in Flat, Low Lustre and Soft Gloss finishes exclusively at locally owned paint and hardware stores throughout the U.S., Canada and international distributors.

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,700 people. It has facilities in Clifton, NJ; Johnstown, NY; Milford, MA; Pell City, AL; and Mesquite, TX. The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors.

Benjamin Moore enhanced its ultra-premium AURA Interior paint with a new acrylic resin and cutting-edge formula to bring the coating to new heights of beauty and performance.

AURA Interior is the only paint on the market that combines a new, proprietary acrylic resin with Color Lock Technology and Gennex Color Technology to produce unmatchable, luxurious color depth and richness. The new formula enables smoother application across all sheens and provides superior hide across the full color spectrum. Additional enhancements made to the dry film properties result in a low VOC coating that resists scuffs, stains and color rub-off.

To aid in personalized color selection for any project, Benjamin Moore teamed up with Celebrity Aura Reader Mystic Michaela to explore how an individual’s aura can influence a space. The collaboration features a curated color palette that enables designers and consumers alike to reflect their personal energy throughout the home with the help of Benjamin Moore AURA Interior paint.

Available in Matte, Eggshell, Satin and Semi-Gloss finishes, AURA Interior can be tinted in 3,500+ Benjamin Moore colors.

Recommended areas for use include living rooms, dining rooms, bedrooms, foyers and hallways. AURA Interior is available exclusively at Benjamin Moore retailers throughout the U.S., Canada and international distributors.

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,700 people. It has facilities in Clifton, NJ; Johnstown, NY; Milford, MA; Pell City, AL; and Mesquite, TX. The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors.

Earlier this year, Benjamin Moore launched Corotech COMMAND, its newest offering for facility maintenance and property management professionals.

COMMAND is a single-component, multi-substrate solution that saves time and enables painters to tackle multiple jobs with speed and confidence, according to Benjamin Moore.
It is a waterborne acrylic urethane enamel that dries quickly to touch in just 15 minutes and enables a return to service traffic in 24 hours, the company said.

Recommended areas for use include safety markers, handrails, stairs, doors, windows, shelving, concrete floors subject to heavy pedestrian and forklift traffic and more.
COMMAND is available in Satin and Gloss finishes, five ready-made colors and can be tinted in more than 3,500 Benjamin Moore colors, the company said.

Benjamin Moore was ranked Best in Customer Satisfaction among Interior Paints as part of the J.D. Power 2021 Paint Satisfaction Study. The award encompasses best in application, offerings and durability throughout the United States.

The study measures key drivers among consumers who have purhcased and applied interior paint, examining their behaviors and experiences in the past 12 months, Benjamin Moore received a score of 863 (on a 1,000-point scale), leading among its competitors within the category.

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,700 people. It has facilities in Clifton, NJ; Johnstown, NY; Milford, MA; Pell City, AL; and Mesquite, TX. The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors.

Earlier this year, the company launched its newest color tools, the Benjamin Moore Color Portfolio app and integrated Benjamin Moore ColorReader device.

Designed to enhance and simplify the color selection process, the Color Portfolio app in conjunction with the Benjamin Moore branded ColorReader device by Datacolor, makes expert grade tools available for professionals on mobile devices.

“Benjamin Moore is committed to providing its customers with innovative tools and resources like the Color Portfolio app and ColorReader device that enable them to work more efficiently,” said Andrea Magno, Benjamin Moore director of Color Marketing and Development. “From providing professional users with immediate visuals for clients to helping homeowners feel confident in their color choices, this innovative technology provides instant results and removes some of the guesswork from the color selection process.”

Compatible with iOS and Android, the Color Portfolio app supplements physical color tools using augmented reality to enable users to harness the power of Benjamin Moore colors when on the go. Color Portfolio features virtual fan decks, accurate photo and video visualizers and renderings that use innovative technology to apply Benjamin Moore color to surfaces in real-time, allowing users to “try on” colors, save selections and share images instantly.

Datacolor produces the Benjamin Moore ColorReader device. When the ColorReader is connected to the Color Portfolio app, users can immediately and accurately color match the interior and exterior flat surfaces and materials to more than 3,500 Benjamin Moore colors.

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,700 people.  Benjamin Moore has facilities in Clifton, NJ; Johnstown, NY; Milford, MA; Pell City, AL; and Mesquite, TX. The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors.

Benjamin Moore announced its Color of the Year 2019 – Metropolitan AF-690, a stylish gray with cool undertones.

“Comforting, composed and effortlessly sophisticated, Metropolitan AF-690 exudes beauty and balance,” said Ellen O’Neill, Benjamin Moore director of strategic design intelligence. “It’s a color in the neutral spectrum that references a contemplative state of mind and design. Not arresting nor aggressive, this understated yet glamorous gray creates a soothing, impactful common ground.”

The color leader also unveiled its Color Trends 2019, a corresponding palette of 15 harmonious hues that further amplify the cultured grace of Metropolitan AF-690.

Emphasizing the calming role gray plays in society, the Color Trends 2019 color card illustrates how to capture the coveted feeling of restorative quietude in any setting. Elements include the blending of heathered grays and soft linens to create an enveloping haze in a living room; utilizing reflective metallic accents and easygoing neutrals to add a comforting factor to a sleek kitchen; and creating a dose of modest allure to an elegant entryway by coating the walls, doors and trim in a bold navy blue.

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,600 people.  The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors.

The company recently launched Notable Dry Erase Paint — a premium dry erase coating that can transform almost any surface into a dry erase board. Notable is made with a two-component, user-friendly formula, that is easy to erase and will not yellow over time or leave ghosting marks after erasing. Notable delivers premium performance, easy application and extended pot life, allowing more time to paint multiple or larger spaces.

Notable is recommended for professional use in interior commercial or residential spaces such as office buildings, schools and universities, homes and more. Suitable for use on a variety of surfaces including painted walls, wood, glass, metal and laminate, Notable can be applied to almost any surface where great minds ideate and innovate. The proprietary, two-component formula is CDPH v.1 emission certified and qualifies for CHPS and for LEED v4 low-emitting materials credit.

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint and can match almost any shade with more than 3,400 colors. The company recently launched CENTURY, an innovative paint that comes in a curated collection of 75 colors that are brought to life with the first Soft Touch Matte finish. This  ultra-premium paint is made in small batches that are pre-mixed and sealed. CENTURY is available in a palette of 75 colors, ranging from mid-tone to dark shades, intended to enrich the color collection of interior designers.

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore Natura paint was recently Certified asthma & allergy friendly by the Asthma and Allergy Foundation of America (AAFA). This certification comes on the heels of Natura becoming the 2015 Product of the Year in the interior paint category and being Cradle to Cradle Certified Silver, making Natura the most decorated paint by Benjamin Moore.

“This is the latest step in our long history and commitment to manufacturing green paints that are safer for your family and the environment,” said Chris Connelly, director of brand management, Benjamin Moore. “With zero emissions and no harsh fumes, Natura truly is an eco-friendly paint that delivers on performance and color integrity.”

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore, a subsidiary of Bershire Hathawa, currently employs 2,200 people. Nine-five percent of its sales are in the architectural/decorative paint segment and five percent comes from general industrial and industrial maintenance.

Angie’s List recently announced its first exclusive paint manufacturer relationship with Benjamin Moore. The alliance identifies Benjamin Moore as the paint of choice by Angie’s List and provides members with contractor services through its private marketplace. Angie’s List members will have access to best-in-class products and services while helping Benjamin Moore contractors strengthen and build their businesses with a professional and co-branded certification program.

Makets Served: Architectural coatings, Wood coatings

Benjamin Moore, a subsidiary of Berkshire Hathaway, currently employs 2,200 people. Nine-five percent of its sales are in the architectural/decorative paint segment and five percent comes from general industrial and industrial maintenance.

Benjamin Moore’s newest product, Benjamin Moore Natura Renew is the first premium, bio-renewable paint with zero emissions. Natura Renew is highly durable and plant-based, the first of a new class of eco-friendly paint, the company reported. Natura Renew, which contains up to 40 percent bio-renewable materials, is an extension of Natura, Benjamin Moore’s most sustainable and eco-friendly paint. Benjamin Moore. has entered into a new partnership with the Chicago Cubs to become the Official Paint of Wrigley Field and the Chicago Cubs. This five-year partnership will kick off by restoring the Marquee to its green origins with gold trim to honor Wrigley Field’s 100th birthday season.