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Cromology

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Company Headquarters

Tour carré Michelet 5e étage 10-12 Cours Michelet CS 40288 92065 La Défense Cedex, France

Driving Directions

Brand Description

Cromology designs, manufactures and distributes a wide range of paints and other decorative products for professionals and DIY users.

The group relies on its R&D and industrial capacities consisting of 5 research laboratories, 9 production sites and 6 logistics platforms. And it serves its customers through 378 Stores and E-shops, the ones of its partners, Independant & Builders’ Merchant, Major DIY Retailers and Digital Pure Players​​.

With 3.100 employees, Cromology is present in 8 countries (Belgium, France, Italy, Luxembourg, Morocco, Portugal, Spain and Switzerland).

Throughout its 275 years of history, Cromology has acquired a recognized ​expertise in the field of decorative paints. Cromology’s commercial brands stand for its professionalism, its technical and aesthetic know-how and its capacity for innovation (About 20% of our revenue was generated with products released in the last three years).

Thanks to a high-value customer experience and quality products offering the best value for money, Cromology aims to develop its presence in the decorative painting industry, especially in Europe, while doing the most to minimise its environmental footprint.​

Key Personnel

NAME
JOB TITLE
  • Richard Stuckes
    COO DuluxGroup International & President of Cromology
  • Emmanuel Baltyde
    Chief Strategy & Marketing Officer
  • Edouard Blanchot
    Transformation Director
  • Rui Caldas
    Chief Operation Officer
  • Bruno Delavelle
    Chief Information Officer
  • Judith Eymon
    Chief Legal and Compliance Officer
  • Mickael Hamot
    Chief Operating Officer Cromology France
  • Christelle Hiroux
    Human Resources Director
  • Philippe Hosotte
    Chief Innovation & Product Development Officer
  • Emmanuel Lemaignen
    Chief Financial Officer Cromology France
  • Bertrand Leseute
    Retail Business CEO Cromology France
  • Frederic Massoubre
    Group Supply Chain Director
  • Sabine Molinie
    Trade Stores General Manager
  • Jean-Damien Ponte
    Trade Sales General Manager

Yearly results

Sales: 765 Million

Markets Served: Architectural coatings

Formerly known as Materis Paints, the company changed its name to Cromology in 2015. The group ranks second in France for decorative paints and is the market leader in Southern Europe (Italy, Spain and Portugal).

With eight research laboratories, 10 production facilities and nine logistics platforms, Cromology designs and produces cutting-edge, professional decorative paints, sells and distributes its innovative products in more than 50 countries around the world, with a direct presence in nine: Belgium, France, Luxembourg, Italy, Morocco, Portugal, Spain, Switzerland and Turkey.

Cromology operates its own distribution network of almost 410 integrated stores, Couleurs de Tollens, Zolpan, Robbialac and Colori di Tollens Bravo, which serve more than 50,000 professional clients and hundreds of thousands of private customers. Cromology also relies on over 6,500 partner points of sale operated by independent distributors and more than 2,000 DIY stores. The company has approximately 3,650 employees.

Cromology manufactures interior and exterior paints, technical and decorative plasters and fillers, External Thermal Insulation Composite Systems (ETICS), waterproofing solutions and floor paints.

Sales: 454 Million

Markets Served: Architectural coatings

Formerly known as Materis Paints, the company changed its name to Cromology in 2015. The group ranks second in France for decorative paints and is the market leader in Southern Europe (Italy, Spain and Portugal).

With eight research laboratories, 10 production facilities and nine logistics platforms, Cromology designs and produces cutting-edge, professional decorative paints, sells and distributes its innovative products in more than 50 countries around the world, with a direct presence in nine: Belgium, France, Luxembourg, Italy, Morocco, Portugal, Spain, Switzerland and Turkey.

Cromology operates its own distribution network of almost 410 integrated stores, Couleurs de Tollens, Zolpan, Robbialac and Colori di Tollens Bravo, which serve more than 50,000 professional clients and hundreds of thousands of private customers. Cromology also relies on over 6,500 partner points of sale operated by independent distributors and more than 2,000 DIY stores. The company has approximately 3,650 employees.

Cromology manufactures interior and exterior paints, technical and decorative plasters and fillers, External Thermal Insulation Composite Systems (ETICS), waterproofing solutions and floor paints.

Sales: 452 Million

Markets Served: Architectural coatings

Formerly known as Materis Paints, the company changed its name to Cromology in 2015. The group ranks second in France for decorative paints and is the market leader in Southern Europe (Italy, Spain and Portugal). With eight research laboratories, 10 production facilities and nine logistics platforms, Cromology designs and produces cutting-edge, professional decorative paints, sells and distributes its innovative products in more than 50 countries around the world, with a direct presence in nine: Belgium, France, Luxembourg, Italy, Morocco, Portugal, Spain, Switzerland and Turkey.

Cromology operates its own distribution network of almost 410 integrated stores, Couleurs de Tollens, Zolpan, Robbialac and Colori di Tollens Bravo, which serve more than 50,000 professional clients and hundreds of thousands of private customers. Cromology also relies on over 6,500 partner points of sale operated by independent distributors and more than 2,000 DIY stores.

With approximately 3,650 employees, Cromology recorded revenue of $452 million in 2018. Cromology manufactures interior and exterior paints, technical and decorative plasters and fillers, External Thermal Insulation Composite Systems (ETICS), waterproofing solutions and floor paints.

Sales: 814 Million

Markets Served: Architectural coatings

Formerly known as Materis Paints, the company changed its name to Cromology in 2015. The Group ranks second in France for decorative paints and is the market leader in Southern Europe (Italy, Spain and Portugal). With eight research laboratories, 11 production facilities and nine logistics platforms, Cromology designs and produces cutting-edge, professional decorative paints, sells and distributes its innovative products in more than 50 countries around the world, with a direct presence in nine: Belgium, France, Luxembourg, Italy, Morocco, Portugal, Spain, Switzerland and Turkey.

Cromology operates its own distribution network of almost 410 integrated stores, Couleurs de Tollens, Zolpan, Robbialac and Colori di Tollens Bravo, which serve more than 50,000 professional clients and hundreds of thousands of private customers. Cromology also relies on over 6,500 partner points of sale operated by independent distributors and more than 2,000 DIY stores.

With approximately 3,800 employees, Cromology recorded revenue of $814 million in 2017. Cromology manufactures interior and exterior paints, technical and decorative plasters and fillers, External Thermal Insulation Composite Systems (ETICS), waterproofing solutions and floor paints.

Sales: 826 Million

Markets Served: Architectural coatings

Formerly known as Materis Paints the company changed its name to Cromology in 2015. The Group ranks second in France for deco paints and is the market leader in Southern Europe (Italy, Spain and Portugal). With 9 research labs, 13 production facilities and 10 logistics platforms, Cromology designs and produces decorative paints and sells and distributes its products in more than 50 countries around the world, with a direct presence in 9 of them (Argentina, Belgium, France, Italy, Morocco, Portugal, Spain, Switzerland and Turkey). Cromology operates its own distribution network of over 410 integrated stores, Couleurs de Tollens, Zolpan, Robbialac and Colori di Tollens Bravo, which serve more than 50,000 professional clients and hundreds of thousands of private customers. Cromology’s brands include Tollens in France, Claessens in Switzerland, MaxMeyer in Italy and Robbialac in Portugal.

Cromology recently launched a next-generation waterproof exterior coating. This waterproof exterior coating offers a ease-of-use and its “3 in 1” formula  allows an application from primer to top coat. The coating features high resistance against cracking thanks to the flexibility of its film, an antifouling quality and an extra matte finish in response to current aesthetic trends. Developed to be used with the cold pigments’ technology of Cromology, this coating limits the heating-up of the surface to guarantee a long-term durability and to improve thermal comfort during the summer.

This technical innovation is currently being used by Zolpan, Tollens and Plasdox in their product ranges. The Imperio 3D, Tol’Flexane and Para Doxane Premium products are based on this technology.

Sales: 874 Million

Markets Served: Architectural coatings

Formerly known as Materis Paints the company changed its name to Cromology in 2015. The Group ranks second in France for deco paints and is the market leader in Southern Europe (Italy, Spain and Portugal). With 10 research labs, 13 production facilities and 9 logistics platforms, Cromology designs and produces decorative paints and sells and distributes its products in more than 50 countries around the world, with a direct presence in 9 of them (Argentina, Belgium, France, Italy, Morocco, Portugal, Spain, Switzerland and Turkey). Cromology operates its own distribution network of almost 400 integrated stores, Couleurs de Tollens, Zolpan, Robbialac and Colori di Tollens Bravo, which serve more than 50,000 professional clients and hundreds of thousands of private customers.

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