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Diamond Vogel

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Company Headquarters

1110 Albany Place SE PO Box 380 Orange City, IA 51041 USA

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Brand Description

Diamond Vogel is a manufacturer of high-quality paint and coatings based in Orange City, Iowa.Founded in 1926, Diamond Vogel provides coating solutions to the architectural, industrial, farm andhome, wood finishes, toll manufacturing, aerosol, and traffic markets.

Key Personnel

NAME
JOB TITLE
  • Drew Vogel
    Chairman
  • Jeff Powell
    CEO and President
  • Meika Vogel
    Vice President, General Counsel
  • Doug Vogel
    Vice President Marketing and Strategic Relationships
  • Mark Vogel
    Vice President Corporate Business Development and Strategic Relationships

Yearly results

Sales: 250 Million

Markets Served: Architectural coatings; Industrial liquid and powder coatings; Industrial wood coatings; Aerosol coatings; Traffic coatings; Toll manufacturing; Old Masters Wood Finishes; Van Sickle Finishes.

Founded in 1926, Diamond Vogel provides coating solutions throughout North America to the industrial, architectural, industrial wood, aerosol, traffic, and toll manufacturing markets. The Orange City, IA company manufactures liquid and powder coatings sold under the brand names of Diamond Vogel, Old Masters, Van Sickle, Precision Color, Quest, Raabe, and Z-Line. Diamond Vogel operates a network of nine manufacturing facilities, shipping coatings throughout North America, and 40 company-owned stores in 10 Midwestern states.

In April 2023, Diamond Vogel acquired an aerosol and touch-up solution manufacturing facility located in Menomonee Falls, Wisconsin, from Sherwin Williams. The location employs approximately 100 people and manufactures color-match touch-up paint, custom aerosol, and other specialty coatings.

In September 2023, Diamond Vogel had a ribbon-cutting ceremony, opening their Innovation Center on their corporate campus in Orange City, IA. The Innovation Center adds 36,000 square feet of state-of-the-art laboratory and office space.

Among the new products Diamond Vogel introduced this year are Diamond Vogel Artistry Latex Enamel and Old Masters Professional Apex HPP Interior Water-Based Clear Finishes.

 

Sales: 225 Million

Markets Served: Architectural coatings; Industrial liquid and powder coatings; Industrial wood coatings; Aerosol coatings; Traffic coatings; Toll manufacturing; Old Masters Wood Finishes; Van Sickle Finishes.

Founded in 1926, Diamond Vogel is a family-owned, Midwestern-based paint manufacturer and retailer headquartered in Orange City, IA. Diamond Vogel produces liquid and powder coatings for industrial OEM applications, architectural paints for commercial and homeowner applications, wood coatings for industrial and consumer markets, specialty coatings for the farm and ranch marketplace, and heavy-duty protective coatings for industrial maintenance applications. It also includes popular consumer brands Van Sickle and Old Masters. Overall, Diamond Vogel has more than 800 employees.

Diamond Vogel operates manufacturing facilities in Orange City, IA; Marshalltown, IA; Burlington, IA; Lincoln, NE; Tulsa, OK; Sheboygan Falls, WI; and Minneapolis, MN. In early 2023, Diamond Vogel acquired an aerosol manufacturing facility in Menomonee Falls, WI. This acquisition includ

Sales: 190 Million

Markets Served: Architectural coatings; Industrial liquid and powder coatings; Industrial wood coatings; Aerosol coatings; Traffic coatings; Toll manufacturing; Old Masters Wood Finishes; Van Sickle Finishes.

Founded in 1926, Diamond Vogel Paints is a family-owned, Midwestern-based paint manufacturer and retailer headquartered in Orange City, Iowa. Diamond Vogel produces liquid and powder coatings for industrial OEM applications, architectural paints for commercial and homeowner applications, and heavy-duty protective coatings for industrial maintenance applications. Overall, Diamond Vogel has eight manufacturing facilities and more than 700 employees.

In October 2021, Diamond Vogel broke ground on a 36,000 square foot Innovation Center that will provide state-of-the-art laboratory and office space to allow up to 60 research and development scientists to collaborate on improvements and advancements to its extensive lines of paints and coatings.

On the paint side, in June 2021, Diamond Vogel introduced Palisade Ultra Premium Exterior Acrylic Latex Finish, an architectural coating designed for use by both professional painting contractors and homeowners. Also, in 2021, Van Sickle Paint, a division of Diamond Vogel, launched an updated e-commerce website that enables customers to purchase tractor restoration and other ag-related coatings directly from the company.

Sales: 175 Million

Markets Served: Architectural coatings; Industrial liquid and powder coatings; Industrial wood coatings; Aerosol coatings; Traffic coatings; Toll manufacturing Old Masters Wood Finishes; Van Sickle Finishes.

In 2020 our people, industry, country, and the world were challenged by the COVID-19 pandemic.  In many ways, Diamond Vogel Paints, a family-owned, Midwestern-based paint manufacturer and retailer headquartered in Orange City, Iowa, is emerging from 2020 more focused and stronger than ever.

Diamond Vogel manufactures liquid and powder coatings for industrial OEM applications, architectural paints for commercial and homeowner applications, and heavy-duty protective coatings for industrial maintenance applications. Overall, Diamond Vogel has eight manufacturing facilities and 700 employees.

“A company like ours is working tirelessly to support our existing customers first,” Jeff Powell, president and CEO of Diamond Vogel, said. “The industry continues to see consolidation on both the raw material and finished goods side of the business.  We see this as both risk and opportunity. We are evaluating each new opportunity based on what we will be able to support in addition to what we already have.  This year is creating its own set of challenges and opportunities.”

Sales: 180 Million

Markets Served: Architectural coatings, Industrial coatings, Heavy duty coatings, Traffic coatings, Wood finishes

Diamond Vogel Paints is a family-owned paint manufacturer and retailer operating seven manufacturing facilities and more than 80 service center outlets. Diamond Vogel is a provider of liquid and powder coatings for industrial OEM applications, architectural paints for commercial and homeowner applications, and heavy-duty protective coatings for industrial maintenance applications.

Diamond Vogel continues its expansion into the industrial wood coatings market with the introduction of its Aquinity Waterborne Acrylic line of single-component finishes. Aquinity is a next-generation waterborne coating that outperforms the solvent-based lacquers it replaces. Diamond Vogel also continues to expand with the recent completion of phase one of its “Building on Success” expansion of its Orange City campus. With an addition to its powder coating manufacturing facility, this expansion improves manufacturing efficiency and upgrades employee facilities.

Sales: 150 Million

Markets Served: Architectural coatings, Industrial coatings, Heavy duty coatings, Traffic coatings, Wood finishes

Diamond Vogel Paints is a family-owned, Midwestern-based paint manufacturer and retailer established in 1926 and headquartered in Orange City, Iowa. The company operates seven manufacturing facilities and more than 80 service center outlets. Diamond Vogel is a provider of liquid and powder coatings for industrial OEM applications, architectural paints for commercial and homeowner applications, and heavy-duty protective coatings for industrial maintenance applications.

Diamond Vogel announced the launch of a new online store for its Peridium Powder Coatings.  The new online marketplace makes it easy for customers to find and purchase Peridium Powder Coatings from the Power 80 On-Demand collection. The Power 80 On-Demand collection is eighty of their most popular powder coating colors that are in-stock and ready to ship.

Sales: 187 Million

Markets Served: Architectural coatings, Industrial coatings, Heavy duty coatings, Traffic coatings, Wood finishes

Diamond Vogel Paints is a family-owned, Midwestern-based paint manufacturer and retailer established in 1926 and headquartered in Orange City, Iowa. The company operates seven manufacturing facilities and more than 80 service center outlets. Diamond Vogel is a provider of liquid and powder coatings for industrial OEM applications, architectural paints for commercial and homeowner applications, and heavy-duty protective coatings for industrial maintenance applications. The company recently announced that phase three of a five-year, $29.3 million expansion plan for its powder coating operation located at the company’s headquarters  began ahead of schedule.

Phase three of the four phase project includes purchasing and installing additional powder production equipment for new processing lines in the recently completed expansion of the facility and upgrades to the original processing lines. With these additions, two-thirds of all the planned equipment in the new facility will have been installed. The new equipment plans to be up and running in early 2019.

Sales: 175 Million

Markets Served: Architectural coatings, Industrial coatings, Heavy duty coatings, Traffic coatings, Wood finishes

Diamond Vogel Paints is a family-owned, Midwestern-based paint manufacturer and retailer established in 1926 and headquartered in Orange City, Iowa. The company operates seven manufacturing facilities and more than 80 service center outlets. Diamond Vogel is a provider of liquid and powder coatings for industrial OEM applications, architectural paints for commercial and homeowner applications, and heavy-duty protective coatings for industrial maintenance applications. Diamond Vogel’s Acryl Prime Interior 100% acrylic primer-sealer is a premium quality interior latex primer/sealer that offers excellent hold out for both latex and oil topcoats. It also has better alkaline resistance than conventional vinyl acrylic primers, according to the company.

Sales: 168 Million

Markets Served: Architectural coatings, Industrial coatings, Heavy duty coatings, Traffic coatings, Wood finishes

Diamond Vogel Paints is a family-owned, Midwestern-based paint manufacturer and retailer established in 1926 and headquartered in Orange City, Iowa. The company operates seven manufacturing facilities and more than 80 service center outlets. Diamond Vogel is a provider of liquid and powder coatings for industrial OEM applications, architectural paints for commercial and homeowner applications, and heavy-duty protective coatings for industrial maintenance applications. Diamond Vogel’s Acryl Prime Interior 100% acrylic primer-sealer is a premium quality interior latex primer/sealer that offers excellent hold out for both latex and oil topcoats. It also has better alkaline resistance than conventional vinyl acrylic primers, accoridng to the company.

Sales: 168 Million

Markets Served: Architectural coatings, Industrial coatings, Heavy duty coatings, Traffic coatings

Diamond Vogel Paints is a family-owned, Midwestern-based paint manufacturer and retailer headquartered in Orange City, Iowa. The company operates seven manufacturing facilities and more than 80 service center outlets. The company is a provider of liquid and powder coatings for industrial OEM applications, architectural paints for commercial and homeowner applications, and heavy-duty protective coatings for industrial maintenance applications. Diamon Vogel’s Acryl Prime Interior 100% acrylic primer-sealer is a premium quality interior latex primer/sealer that offers excellent hold out for both latex and oil topcoats. It also has better alkaline resistance than conventional vinyl acrylic primers.

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