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6655 Sugarloaf Pkwy, Duluth, GA 30097
Founded in 1961, WEG has grown into a global solutions provider of industrial electrical technologies,being one of the largest manufacturers of electric motors in the world.
Markets Served: Powder coatings, Marine coatings, Industrial coatings, Protective coatings, Automotive refinish coatings, Varnishes
Based in Guaramirim, Brazil, WEG is a multinational company with consolidated sales of $6 billion (R32.5 billion) in 2022. WEG Tintas Ltda., WEG’s subsidiary in the coatings industry, manufactures powder, automotive refinish, liquid, industrial and anticorrosive coatings. Its sales were approximately R1435 billion, or $265 million, in 2023. WEG Tintas Ltda. has paint production plants in Santa Catarina, Brazil; São Paulo; Buenos Aires, Argentina; and Atotonilco de Tula, Mexico.
In the Americas, WEG invested $20 million in March 2024 in a new industrial liquid paints factory in Mexico. The new factory is expected to start operation in early 2026.
“These investments should accelerate the internationalization process of WEG’s industrial coatings business, ensuring strategic positioning to meet the growing demand for more efficient and sustainable solutions in Mexico and Central America,” said Rafael Torezan, managing director of WEG Coatings Business Unit, in announcing the investment.
In September 2023, WEG announced investments of R$ 70 million ($14 million) to expand production capacity of industrial liquid paints at its Santa Catarina site in Brazil by 2024.
“These investments are important for the growth of WEG’s industrial paint business in the country, as they significantly expand our production and logistics capacity to meet the growing demand for more efficient and sustainable industrial paints,” said Torezan.
In personnel news, Harry Schmelzer Jr. resigned as CEO of the company on March 31, 2024, ending an executive cycle of more than four decades, including 16 years leading WEG Group. Alberto Yoshikazu Kuba, an executive with a career of more than 21 years at the company and managing director of the Industrial Electric Motors division, was appointed CEO.
Based in Guaramirim, Brazil, WEG is a multinational company with consolidated sales of $6.26 billion (R29.9 billion) in 2022. Through WEG Tintas Ltda., WEG has a presence in the coatings industry, supplying powder, automotive refinish, liquid, industrial and anticorrosive coatings. WEG Tintas Ltda. primarily sells within Brazilian, with 80% of its sales to the domestic market. The company reports that it produces approximately 1.7 million liters and 2,300 tons of powder coatings of coatings per month.
Based in Guaramirim, Brazil, WEG Coatings Unit is a leader in Latin America in diverse markets such as liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. Overall, the WEG Group had sales of $4.23 billion in 2021. WEG Tintas Ltda. operates as a subsidiary. The company notes that it produces approximately 1.7 million liters of coatings per month, including 2,300 tons of powder coatings monthly.
WEG Group’s Coatings Unit provides solutions in liquid industrial and anti-corrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins.
WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America.
WEG Tintas Ltda. operates as a subsidiary of Weg SA.
WEG Group’s Coatings Unit provides solutions in liquid industrial and anti-corrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. WEG Tintas Ltda. operates as a subsidiary of Weg SA. CW
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. The company was founded in 1983 and is based in Guaramirim, Brazil. WEG Tintas Ltda. operates as a subsidiary of Weg SA.
Markets Served: Powder coatings; Marine coatings; Industrial coatings; Protective coatings; Automotive refinish coatings; Varnishes
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America.
Markets Served: Powder coatings, Marine coatings, Industrial coatings, Protective caotings, Automotive refinish coatings, Varnishes
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. Of the company’s $134.4 million sales, 35 percent were from powder coatings, followed by 13 percent each in OEM (excluding automotive) and general industrial and industrial maintenance. The remaining sales were in marine/yacht, 10 percent; automotive refinish, eight percent; automotive OEM, five percent; architectural/decorative and retailers, both at three percent; and the remaining two percent in antimicrobial coatings.
66 WEG Tintas
Guaramirim, SC – Brazil
www.weg.net
PRIVATE COMPANY
YEAR ESTABLISHED: 1983
REVENUE: $160 million
MARKETS SERVED
• Powder coatings • Marine • Industrial • Protective • Automotive Refinish
• Varnishes
KEY EXECUTIVES
Reinaldo Richter, managing director; sales mgn: Adilson Cesar Demathe, Pedro Reibaldi Neto, Mauro José Deretti, customer service and intl sales mgr.
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. Among the main market segments, WEG provides solutions for marine and offshore, chemical and petrochemical, metallic structures, shipbuilding, industrial maintenance, household appliances and automotive refinishing.
63 WEG Tintas Guaramirim, SC – Brazil www.weg.net
PRIVATE COMPANY YEAR ESTABLISHED: 1983 REVENUE: $189,586,219 million
MARKETS SERVED • Powder coatings • Marine • Industrial • Protective • Automotive Refinish • Varnishes
KEY EXECUTIVES Reinaldo Richter, managing director; sales mgn; sales managers: Adilson Cesar Demathe, Pedro Reibaldi Neto, Mauro José Deretti, customer service and intl sales mgr
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WeWEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. Among the main market segments, WEG provides solutions for marine and offshore, chemical and petrochemical, metallic structures, shipbuilding, industrial maintenance, household appliances and automotive refinishing.
Here is Coatings World’s weekly recap—the most viewed news stories on our site for the week ending July 18, 2025.
By: David Savastano
This marks the company’s 508th consecutive dividend payment.
By: Kerry Pianoforte
BASF and Equinor confirm strategic partnership and sign ten-year natural gas supply agreement.
Igerl named regional president EMEA and leader of the global Industrial Business Groups, with Varde named regional president APAC.
It combines financial and operational information with an ESG impact analysis.
Gemini Industries will showcase its wood finishes, including sustainable and advanced coating solutions.
Benjamin Moore will donate $300,000 over two years, along with paint, supplies and volunteers to renovate rooms for children.
Sustainable application technique offers improved efficiency, reduced waste.
By: Kerry Lombardo
PPG recognized for sustainability progress by FTSE4Good for seventh consecutive year.
Black brings extensive sales management experience to this new role.
The initiative targets a 25% reduction in emissions by 2030 and supports sustainable product development.
KANSAI HELIOS anchors future U.S. operations with new powder coatings production in Johnstown, OH.
Extension is signed ahead of schedule and will run until 2031.
BASF’s Wyandotte, Michigan site recently hosted 21 students for TECH Academy 2025.
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