Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
6655 Sugarloaf Pkwy, Duluth, GA 30097
Founded in 1961, WEG has grown into a global solutions provider of industrial electrical technologies,being one of the largest manufacturers of electric motors in the world.
Markets Served: Powder coatings, Marine coatings, Industrial coatings, Protective coatings, Automotive refinish coatings, Varnishes
Based in Guaramirim, Brazil, WEG is a multinational company with consolidated sales of $6 billion (R32.5 billion) in 2022. WEG Tintas Ltda., WEG’s subsidiary in the coatings industry, manufactures powder, automotive refinish, liquid, industrial and anticorrosive coatings. Its sales were approximately R1435 billion, or $265 million, in 2023. WEG Tintas Ltda. has paint production plants in Santa Catarina, Brazil; São Paulo; Buenos Aires, Argentina; and Atotonilco de Tula, Mexico.
In the Americas, WEG invested $20 million in March 2024 in a new industrial liquid paints factory in Mexico. The new factory is expected to start operation in early 2026.
“These investments should accelerate the internationalization process of WEG’s industrial coatings business, ensuring strategic positioning to meet the growing demand for more efficient and sustainable solutions in Mexico and Central America,” said Rafael Torezan, managing director of WEG Coatings Business Unit, in announcing the investment.
In September 2023, WEG announced investments of R$ 70 million ($14 million) to expand production capacity of industrial liquid paints at its Santa Catarina site in Brazil by 2024.
“These investments are important for the growth of WEG’s industrial paint business in the country, as they significantly expand our production and logistics capacity to meet the growing demand for more efficient and sustainable industrial paints,” said Torezan.
In personnel news, Harry Schmelzer Jr. resigned as CEO of the company on March 31, 2024, ending an executive cycle of more than four decades, including 16 years leading WEG Group. Alberto Yoshikazu Kuba, an executive with a career of more than 21 years at the company and managing director of the Industrial Electric Motors division, was appointed CEO.
Based in Guaramirim, Brazil, WEG is a multinational company with consolidated sales of $6.26 billion (R29.9 billion) in 2022. Through WEG Tintas Ltda., WEG has a presence in the coatings industry, supplying powder, automotive refinish, liquid, industrial and anticorrosive coatings. WEG Tintas Ltda. primarily sells within Brazilian, with 80% of its sales to the domestic market. The company reports that it produces approximately 1.7 million liters and 2,300 tons of powder coatings of coatings per month.
Based in Guaramirim, Brazil, WEG Coatings Unit is a leader in Latin America in diverse markets such as liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. Overall, the WEG Group had sales of $4.23 billion in 2021. WEG Tintas Ltda. operates as a subsidiary. The company notes that it produces approximately 1.7 million liters of coatings per month, including 2,300 tons of powder coatings monthly.
WEG Group’s Coatings Unit provides solutions in liquid industrial and anti-corrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins.
WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America.
WEG Tintas Ltda. operates as a subsidiary of Weg SA.
WEG Group’s Coatings Unit provides solutions in liquid industrial and anti-corrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. WEG Tintas Ltda. operates as a subsidiary of Weg SA. CW
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. The company was founded in 1983 and is based in Guaramirim, Brazil. WEG Tintas Ltda. operates as a subsidiary of Weg SA.
Markets Served: Powder coatings; Marine coatings; Industrial coatings; Protective coatings; Automotive refinish coatings; Varnishes
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America.
Markets Served: Powder coatings, Marine coatings, Industrial coatings, Protective caotings, Automotive refinish coatings, Varnishes
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. Of the company’s $134.4 million sales, 35 percent were from powder coatings, followed by 13 percent each in OEM (excluding automotive) and general industrial and industrial maintenance. The remaining sales were in marine/yacht, 10 percent; automotive refinish, eight percent; automotive OEM, five percent; architectural/decorative and retailers, both at three percent; and the remaining two percent in antimicrobial coatings.
66 WEG Tintas
Guaramirim, SC – Brazil
www.weg.net
PRIVATE COMPANY
YEAR ESTABLISHED: 1983
REVENUE: $160 million
MARKETS SERVED
• Powder coatings • Marine • Industrial • Protective • Automotive Refinish
• Varnishes
KEY EXECUTIVES
Reinaldo Richter, managing director; sales mgn: Adilson Cesar Demathe, Pedro Reibaldi Neto, Mauro José Deretti, customer service and intl sales mgr.
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. Among the main market segments, WEG provides solutions for marine and offshore, chemical and petrochemical, metallic structures, shipbuilding, industrial maintenance, household appliances and automotive refinishing.
63 WEG Tintas Guaramirim, SC – Brazil www.weg.net
PRIVATE COMPANY YEAR ESTABLISHED: 1983 REVENUE: $189,586,219 million
MARKETS SERVED • Powder coatings • Marine • Industrial • Protective • Automotive Refinish • Varnishes
KEY EXECUTIVES Reinaldo Richter, managing director; sales mgn; sales managers: Adilson Cesar Demathe, Pedro Reibaldi Neto, Mauro José Deretti, customer service and intl sales mgr
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WeWEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. Among the main market segments, WEG provides solutions for marine and offshore, chemical and petrochemical, metallic structures, shipbuilding, industrial maintenance, household appliances and automotive refinishing.
Chemetall’s largest production site worldwide is powered by 100% renewable electricity.
By: Kerry Pianoforte
Three new directors have joined the firm to support ongoing growth.
He’ll succeed Maarten de Vries, who is completing his second four-year term as CFO and member of the Board of Management.
By: David Savastano
This recognition places IMCD in the top 1% of companies globally assessed by EcoVadis for sustainability in the last 12 months.
Management will host a conference call to discuss the results beginning at 10:00 a.m. Eastern Time the same day.
Nouryon earns eleven awards for excellence in safety, community engagement, environmental stewardship, and industry leadership in Texas.
The Śnieżka Group has once again been recognized for its commitment to sustainable development.
In his new role as Leader of the Tin Intermediates and PVC Business Unit, Choi will oversee the strategic direction and spearhead new business development.
Company recognized among the top 1% of companies assessed globally.
BASF is now the sole owner of the production entity for essential polyamide (PA) 6.6 precursors.
By:
This system effectively blends, disperses, and homogenizes materials by combining two synergistic agitation technologies.
The lab, part of Covestro’s Asia-Pacific Innovation Center, now spans over 3,000 square meters.
The RadTech Europe Conference & Exhibition 2025 is taking place Oct. 27-29, 2025 in Warsaw, Poland.
Will help bodyshops and insurers accurately measure and reduce CO₂ emissions linked to vehicle repairs.
The most viewed news on our site for the week ending June 27, 2025.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
