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Business Corner

Role Change in Marketing: Part II
August 15, 2011
Buying behavior pattern changes and increased third party roles.  Read More »
Role Change in Marketing
Phil Phillips, PhD
July 12, 2011
Herein we explore the evolving role of marketing in the Internet Age. The first of a two-part series.  Read More »
Can We “Buy America” Again?
Phil Phillips
April 5, 2011
What will it take for the U.S. to buy its own manufactured products?  Read More »
Phil Phillips, PhD
February 11, 2011
Global commerce can lead to greater international harmony.  Read More »
Alternative Market Segmentation Models
Thomas P. Frauman
January 17, 2011
Using the voice of the customer to shape impactful business strategy.   Read More »
Phil Phillips, PhD
December 1, 2010
A look at the advantages and pitfalls of investing during an economic downturn.  Read More »
November 11, 2010
The last of a three-part series exploring the topic of system selling.  Read More »
Phil Phillips
October 5, 2010
The second of a three-part series exploring the topic of system selling.  Read More »
Ira S. Miller
August 2, 2010
Using the Corporate Governance Cycle to run a more efficient business.  Read More »
Where Inks & Coatings Intersect, Pt.II
July 14, 2010
Today, opportunities in the electromagnetic compatibility (EMC) industry are constrained by what is possible based on cost and regulatory requirements.      As many electronic devices use less metal in their enclosures in order to redu…  Read More »
Where do inks & coatings intersect?
June 1, 2010
Wikipedia defines ink as a liquid containing various pigments and/or dyes used for coloring a surface to produce an image, text or design. Ink is used for drawing and/or writing with a pen, brush or quill. Thicker inks, in paste form, are used extens…  Read More »
Value Selling. Anything New Here?
Phil Phillips
May 1, 2010
Learn what it takes to join the ranks of elite sellers.  Read More »
March 30, 2010
Chemark analyzed 120 closely held coatings and adhesives businesses ranging in size from $5 million to $150 million. For arguments sake, we initially defined those heading these privately held companies as "entreprenuers." We understood the…  Read More »
Phil Phillips
March 16, 2010
In last month's Business Corner column we discussed the shift in business value over time and the need for the organization to reinvent itself and its culture. We submitted that many times an organization must change leadership in order to effect…  Read More »
January 29, 2010
Organizational culture is created by the strategic leadership provided by an organizations founder or top management. As I observed before, and then reverified during my doctorate peer-reviewed literature research, an organization's founder is pa…  Read More »

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