Business Corner
Phil Phillips
April 3, 2007
Does industry really understand that a mature market normally does not mean it is also saturated?
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Phil Phillips
March 19, 2007
Analyzing product production data through the experience curve model helps marketers develop strategic goals. The last of a three-part series.
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Phil Phillips
February 6, 2007
Defining specialty versus commodity products and services before going to market. The second of a three-part series.
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Phil Phillips
January 17, 2007
Whether a company is small or large, it is necessary to adopt a global marketing strategy to ensure success in the future. The first of a three part series.
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John Lowry
December 15, 2006
Understanding the dynamics of revenue stream is an essential part of a company's planning process.
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Phil Phillips
November 14, 2006
Companies must consider several elements to survive and prosper.
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Phil Phillips
October 16, 2006
Market research is defined as "the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company."
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Phil Phillips
September 11, 2006
Delivering customer satisfaction is a major key to success in today's global economy.
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Phil Phillips
August 10, 2006
Are follow-on generations much different when it comes to core sustaining elements in the management of closely held companies.
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July 11, 2006
As society shifts from the Information Age to the Conceptual Age, having a strong design platform is key to forming a competitive strategy. The second of a two-part series addressing the way out of mature markets.
Of the $22 billion coatings indu…
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Phil Phillips
June 13, 2006
Coatings and adhesives companies must think outside the box to prevent stagnating in the mature stage of the business life cycle. The first of a two-part series.
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Phil Phillips
April 5, 2006
E-coat technology is increasingly integrated in mature markets, as well as developing regions of the world, at above average coatings consumption growth rates.
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March 15, 2006
The function and art of branding is a major contributor to the success of a product or service sold by the company that markets it.
According to Webster's Dictionary, a brand is defined as "a means of identification," or "an arbitrarily adopted na…
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February 9, 2006
In the coatings industry we are mainly concerned about 'selling' and 'servicing' a tangible product. We are what some call a 'product-oriented business.'
However, in ours and other product-oriented businesses, we are finding it increasingly more…
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Phil Phillips
January 12, 2006
Who does the buying of the trillions of dollars' worth of goods and services needed by business organizations? Purchasing agents (PA) are certainly influential in direct straight re-purchase and modified re-purchase situations, whereas other departm…
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