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Business Corner

Phil Phillips
February 6, 2007
Defining specialty versus commodity products and services before going to market. The second of a three-part series.  Read More »
Phil Phillips
January 17, 2007
Whether a company is small or large, it is necessary to adopt a global marketing strategy to ensure success in the future. The first of a three part series.  Read More »
John Lowry
December 15, 2006
Understanding the dynamics of revenue stream is an essential part of a company's planning process.  Read More »
Phil Phillips
November 14, 2006
Companies must consider several elements to survive and prosper.  Read More »
Phil Phillips
October 16, 2006
Market research is defined as "the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company."  Read More »
Phil Phillips
September 11, 2006
Delivering customer satisfaction is a major key to success in today's global economy.  Read More »
Phil Phillips
August 10, 2006
Are follow-on generations much different when it comes to core sustaining elements in the management of closely held companies.  Read More »
July 11, 2006
As society shifts from the Information Age to the Conceptual Age, having a strong design platform is key to forming a competitive strategy. The second of a two-part series addressing the way out  of mature markets. Of the $22 billion coatings indu…  Read More »
Phil Phillips
June 13, 2006
Coatings and adhesives companies must think outside the box to prevent stagnating in the mature stage of the business life cycle. The first of a two-part series.  Read More »
Phil Phillips
April 5, 2006
E-coat technology is increasingly integrated in mature markets, as well as developing regions of the world, at above average coatings consumption growth rates.  Read More »
March 15, 2006
The function and art of branding is a major contributor to the success of a product or service sold by the company that markets it. According to Webster's Dictionary, a brand is defined as "a means of identification," or "an arbitrarily adopted na…  Read More »
February 9, 2006
In the coatings industry we are mainly concerned about 'selling' and 'servicing' a tangible product. We are what some call a 'product-oriented business.' However, in ours and other product-oriented businesses, we are finding it increasingly more…  Read More »
Phil Phillips
January 12, 2006
Who does the buying of the trillions of dollars' worth of goods and  services needed by business organizations? Purchasing agents (PA) are certainly influential in direct straight re-purchase and modified re-purchase situations, whereas other departm…  Read More »
December 7, 2005
The business environment within which we find ourselves is in what we would describe as disorderly to perhaps, chaotic and certainly, therefore, troublesome. We are living through the end of an era of corporate responsibility where the "business"…  Read More »
Phil Phillips
November 2, 2005
In last month's column, we discussed the use of SWOT and TOWS as useful models from which to draw accurate pictures of both your as well as your competitors' relative strengths and possible strategies. Before moving ahead, let's remember an impo…  Read More »

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Company Spotlight
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