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Business Corner

Phil Phillips
July 26, 2007
Do the paint, coatings, adhesives and sealants industries fall into the Adoption Life Cycle? The first of a two-part series.  Read More »
John Lowry
July 18, 2007
Reaching out to designers in the early stages of the product development cycle will be important for coatings manufacturers in the years ahead.  Read More »
Phil Phillips
June 17, 2007
A look at adjacency and core strategies. The last of a three-part series.  Read More »
Phil Phillips
May 14, 2007
Analyzing strategic options for products in the mature portion of the product life cycle. Part two of a three part series.  Read More »
Phil Phillips
April 3, 2007
Does industry really understand that a mature market normally does not mean it is also saturated?  Read More »
Phil Phillips
March 19, 2007
Analyzing product production data through the experience curve model helps marketers develop strategic goals. The last of a three-part series.  Read More »
Phil Phillips
February 6, 2007
Defining specialty versus commodity products and services before going to market. The second of a three-part series.  Read More »
Phil Phillips
January 17, 2007
Whether a company is small or large, it is necessary to adopt a global marketing strategy to ensure success in the future. The first of a three part series.  Read More »
John Lowry
December 15, 2006
Understanding the dynamics of revenue stream is an essential part of a company's planning process.  Read More »
Phil Phillips
November 14, 2006
Companies must consider several elements to survive and prosper.  Read More »
Phil Phillips
October 16, 2006
Market research is defined as "the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company."  Read More »
Phil Phillips
September 11, 2006
Delivering customer satisfaction is a major key to success in today's global economy.  Read More »
Phil Phillips
August 10, 2006
Are follow-on generations much different when it comes to core sustaining elements in the management of closely held companies.  Read More »
July 11, 2006
As society shifts from the Information Age to the Conceptual Age, having a strong design platform is key to forming a competitive strategy. The second of a two-part series addressing the way out  of mature markets. Of the $22 billion coatings indu…  Read More »
Phil Phillips
June 13, 2006
Coatings and adhesives companies must think outside the box to prevent stagnating in the mature stage of the business life cycle. The first of a two-part series.  Read More »

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