Business Corner

  • Adhesives and Sealants | Powder Coatings

    New technology adoption: Part II

    Do the paint, coatings, adhesives and sealants industries fall into the Adoption Life Cycle? The second of a two-part series.
    Phil Phillips 09.19.07

  • Adhesives and Sealants | Industrial Coatings

    New Technology Adoption

    Do the paint, coatings, adhesives and sealants industries fall into the Adoption Life Cycle? The first of a two-part series.
    Phil Phillips 07.26.07

  • The "real" supply chain in the coatings industry

    Reaching out to designers in the early stages of the product development cycle will be important for coatings manufacturers in the years ahead.
    John Lowry 07.18.07

  • Maturity vs. Saturation: Part III

    A look at adjacency and core strategies. The last of a three-part series.
    Phil Phillips 06.17.07

  • Adhesives and Sealants | Powder Coatings

    Maturity vs. Saturation: Part II

    Analyzing strategic options for products in the mature portion of the product life cycle. Part two of a three part series.
    Phil Phillips 05.14.07

  • Powder Coatings

    Analyzing mature and saturated markets

    Does industry really understand that a mature market normally does not mean it is also saturated?
    Phil Phillips 04.03.07

  • The global facets of marketing: Part III

    Analyzing product production data through the experience curve model helps marketers develop strategic goals. The last of a three-part series.
    Phil Phillips 03.19.07

  • Adhesives and Sealants

    The Global Facets of Marketing: Part II

    Defining specialty versus commodity products and services before going to market. The second of a three-part series.
    Phil Phillips 02.06.07

  • The Global Facets of Marketing

    Whether a company is small or large, it is necessary to adopt a global marketing strategy to ensure success in the future. The first of a three part series.
    Phil Phillips 01.17.07

  • The Dynamics of Business Revenue

    Understanding the dynamics of revenue stream is an essential part of a company's planning process.
    John Lowry 12.15.06

  • Disorder & Revision, Change & Correction

    Companies must consider several elements to survive and prosper.
    Phil Phillips 11.14.06

  • Role of Market Research in Business

    Market research is defined as "the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company."
    Phil Phillips 10.16.06

  • Adhesives and Sealants

    Customer Satisfaction and Loyalty

    Delivering customer satisfaction is a major key to success in today's global economy.
    Phil Phillips 09.11.06

  • Talking About Generations

    Are follow-on generations much different when it comes to core sustaining elements in the management of closely held companies.
    Phil Phillips 08.10.06

  • Design in the Conceptual Age

    As society shifts from the Information Age to the Conceptual Age, having a strong design platform is key to forming a competitive strategy. The second of a two-part series addressing the way out of mature markets. Of the $22 billion coatings indu…

  • The way out of mature markets

    Coatings and adhesives companies must think outside the box to prevent stagnating in the mature stage of the business life cycle. The first of a two-part series.
    Phil Phillips 06.13.06

  • Analyzing the future of E-coat growth

    E-coat technology is increasingly integrated in mature markets, as well as developing regions of the world, at above average coatings consumption growth rates.
    Phil Phillips 04.05.06

  • The importance of branding

    The function and art of branding is a major contributor to the success of a product or service sold by the company that markets it. According to Webster's Dictionary, a brand is defined as "a means of identification," or "an arbitrarily adopted na…

  • Do companies need consultancies?

    In the coatings industry we are mainly concerned about 'selling' and 'servicing' a tangible product. We are what some call a 'product-oriented business.' However, in ours and other product-oriented businesses, we are finding it increasingly more…

  • Adhesives and Sealants

    The purchase decision process

    Who does the buying of the trillions of dollars' worth of goods and services needed by business organizations? Purchasing agents (PA) are certainly influential in direct straight re-purchase and modified re-purchase situations, whereas other departm…
    Phil Phillips 01.12.06