• The Global Facets of Marketing: Part II

    Phil Phillips || February 6, 2007
    Defining specialty versus commodity products and services before going to market. The second of a three-part series.

  • The Global Facets of Marketing

    Phil Phillips || January 17, 2007
    Whether a company is small or large, it is necessary to adopt a global marketing strategy to ensure success in the future. The first of a three part series.

  • The Dynamics of Business Revenue

    John Lowry || December 15, 2006
    Understanding the dynamics of revenue stream is an essential part of a company's planning process.

  • Disorder & Revision, Change & Correction

    Phil Phillips || November 14, 2006
    Companies must consider several elements to survive and prosper.

  • Role of Market Research in Business

    Phil Phillips || October 16, 2006
    Market research is defined as "the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company."

  • Customer Satisfaction and Loyalty

    Phil Phillips || September 11, 2006
    Delivering customer satisfaction is a major key to success in today's global economy.

  • Talking About Generations

    Phil Phillips || August 10, 2006
    Are follow-on generations much different when it comes to core sustaining elements in the management of closely held companies.

  • Design in the Conceptual Age

    July 11, 2006
    As society shifts from the Information Age to the Conceptual Age, having a strong design platform is key to forming a competitive strategy. The second of a two-part series addressing the way out of mature markets. Of the $22 billion coatings indu…

  • The way out of mature markets

    Phil Phillips || June 13, 2006
    Coatings and adhesives companies must think outside the box to prevent stagnating in the mature stage of the business life cycle. The first of a two-part series.

  • Analyzing the future of E-coat growth

    Phil Phillips || April 5, 2006
    E-coat technology is increasingly integrated in mature markets, as well as developing regions of the world, at above average coatings consumption growth rates.

  • The importance of branding

    March 15, 2006
    The function and art of branding is a major contributor to the success of a product or service sold by the company that markets it. According to Webster's Dictionary, a brand is defined as "a means of identification," or "an arbitrarily adopted na…

  • Do companies need consultancies?

    February 9, 2006
    In the coatings industry we are mainly concerned about 'selling' and 'servicing' a tangible product. We are what some call a 'product-oriented business.' However, in ours and other product-oriented businesses, we are finding it increasingly more…

  • The purchase decision process

    Phil Phillips || January 12, 2006
    Who does the buying of the trillions of dollars' worth of goods and services needed by business organizations? Purchasing agents (PA) are certainly influential in direct straight re-purchase and modified re-purchase situations, whereas other departm…

  • Disorder & Revision, Change & Correction

    December 7, 2005
    The business environment within which we find ourselves is in what we would describe as disorderly to perhaps, chaotic and certainly, therefore, troublesome. We are living through the end of an era of corporate responsibility where the "business"…

  • The strategic planning process - III

    Phil Phillips || November 2, 2005
    In last month's column, we discussed the use of SWOT and TOWS as useful models from which to draw accurate pictures of both your as well as your competitors' relative strengths and possible strategies. Before moving ahead, let's remember an impo…