• Analyzing mature and saturated markets

    Phil Phillips April 3, 2007
    || Does industry really understand that a mature market normally does not mean it is also saturated?

  • The global facets of marketing: Part III

    Phil Phillips March 19, 2007
    || Analyzing product production data through the experience curve model helps marketers develop strategic goals. The last of a three-part series.

  • The Global Facets of Marketing: Part II

    Phil Phillips February 6, 2007
    || Defining specialty versus commodity products and services before going to market. The second of a three-part series.

  • The Global Facets of Marketing

    Phil Phillips January 17, 2007
    || Whether a company is small or large, it is necessary to adopt a global marketing strategy to ensure success in the future. The first of a three part series.

  • The Dynamics of Business Revenue

    John Lowry December 15, 2006
    || Understanding the dynamics of revenue stream is an essential part of a company's planning process.

  • Disorder & Revision, Change & Correction

    Phil Phillips November 14, 2006
    || Companies must consider several elements to survive and prosper.

  • Role of Market Research in Business

    Phil Phillips October 16, 2006
    || Market research is defined as "the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company."

  • Customer Satisfaction and Loyalty

    Phil Phillips September 11, 2006
    || Delivering customer satisfaction is a major key to success in today's global economy.

  • Talking About Generations

    Phil Phillips August 10, 2006
    || Are follow-on generations much different when it comes to core sustaining elements in the management of closely held companies.

  • Design in the Conceptual Age

    July 11, 2006
    || As society shifts from the Information Age to the Conceptual Age, having a strong design platform is key to forming a competitive strategy. The second of a two-part series addressing the way out of mature markets. Of the $22 billion coatings indu…

  • The way out of mature markets

    Phil Phillips June 13, 2006
    || Coatings and adhesives companies must think outside the box to prevent stagnating in the mature stage of the business life cycle. The first of a two-part series.

  • Analyzing the future of E-coat growth

    Phil Phillips April 5, 2006
    || E-coat technology is increasingly integrated in mature markets, as well as developing regions of the world, at above average coatings consumption growth rates.

  • The importance of branding

    March 15, 2006
    || The function and art of branding is a major contributor to the success of a product or service sold by the company that markets it. According to Webster's Dictionary, a brand is defined as "a means of identification," or "an arbitrarily adopted na…

  • Do companies need consultancies?

    February 9, 2006
    || In the coatings industry we are mainly concerned about 'selling' and 'servicing' a tangible product. We are what some call a 'product-oriented business.' However, in ours and other product-oriented businesses, we are finding it increasingly more…

  • The purchase decision process

    Phil Phillips January 12, 2006
    || Who does the buying of the trillions of dollars' worth of goods and services needed by business organizations? Purchasing agents (PA) are certainly influential in direct straight re-purchase and modified re-purchase situations, whereas other departm…