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By Phil Phillips, Contributing Editor
Published May 8, 2013
“We hate them but we love them”! This is often said of consultants in general yet over $100 billion dollars were spent globally on consultants in 2012. Individual consultants range along a continuum in talent and training from none to a d… Read More »
Published January 15, 2013
Approximately 80 percent of new product innovation fails, highlighting the challenge that coatings, paints, adhesives, sealants and other specialty chemicals industry players face in innovating in today’s competitive market landscape. Failed in… Read More »
Differentiation: The Anecdote to a Disruptive Threat
By Phil Phillips, PhD, Contributing Editor
Published November 10, 2011
The core of any successful strategy is differentiation. Read More »
Improving the Odds of Success With Your China Strategy
By Dan Wastson, Blairgowrie Associates, Contributing Editor
Published October 12, 2011
Looking beyond the glitter of China gold, here is a no-nonsense look at what it takes to enter the China market where all too often the risks outweigh the rewards. Read More »
Role Change in Marketing: Part II
Published August 15, 2011
Buying behavior pattern changes and increased third party roles. Read More »
The State of the Global Coatings Industry
By Scott Detiveaux
Published March 16, 2010
The global recession of 2008 and 2009 has had a tremendous impact on the coatings industry with all segments affected. However, the good news is that the market now appears to be in recovery. Read More »
By Christine Esposito
Published August 9, 2005
Can lessons be learned from drug discovery? Read More »
40th Annual
 Waterborne Symposium
By Bridget Klebaur, Associate Editor
Published March 1, 2013
The University of Southern Mississippi’s School of Polymers and High Performance Materials hosted the Symposium, which drew 43 speakers and 246 attendees. Read More »
By Phil Phillips, PhD, Contributing Editor
Published March 1, 2013
As consultants, to be sustainable over the years, we must be perceived as totally unbiased and render our opinions without an eye for the “political” consequences of our advice. Consultants must, as the Boy Scouts motto says, also be trus… Read More »
By Phil Phillips, Contributing Editor
Published October 10, 2012
A discussion with the developers of two game-changing technologies. Read More »
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Lubrizol Advanced Materials, Inc.
9911 Brecksville Road
Cleveland, OH, 44141
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580 White Plains Rd.
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