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Search Results for 'Product Success and Failures'

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By Phil Phillips, PhD, Contributing Writer
Published December 15, 2014
There is always a point in organizations of all sizes to come to the realization that a radical change must take place. This decision usually is prompted by circumstances such as: attractive new opportunities in adjacent markets; threat of nibble com… Read More »
By Phil Phillips, Contributing Editor
Published May 8, 2013
“We hate them but we love them”! This is often said of consultants in general yet over $100 billion dollars were spent globally on consultants in 2012. Individual consultants range along a continuum in talent and training from none to a d… Read More »
Published January 15, 2013
Approximately 80 percent of new product innovation fails, highlighting the challenge that coatings, paints, adhesives, sealants and other specialty chemicals industry players face in innovating in today’s competitive market landscape. Failed in… Read More »
Differentiation: The Anecdote to a Disruptive Threat
By Phil Phillips, PhD, Contributing Editor
Published November 10, 2011
The core of any successful strategy is differentiation. Read More »
Improving the Odds of Success With Your China Strategy
By Dan Wastson, Blairgowrie Associates, Contributing Editor
Published October 12, 2011
Looking beyond the glitter of China gold, here is a no-nonsense look at what it takes to enter the China market where all too often the risks outweigh the rewards. Read More »
Role Change in Marketing: Part II
Published August 15, 2011
Buying behavior pattern changes and increased third party roles. Read More »
By Charles W. Thurston, Latin American Correspondent
Published June 9, 2014
Demand for paints and coatings in Latin America is being driven by economic growth. Read More »
AkzoNobel  Hosts North America Innovation Conference and Science Award
By Kerry Pianoforte, Editor
Published June 12, 2013
Carnegie Mellon Professor Krzysztof Matyjaszewski received the inaugural award at the North America Innovation Conference. Read More »
By Sean Milmo , European Correspondent
Published December 4, 2012
There is a protective coatings segment – coatings for oil and gas pipeline in Russia and the rest of the Soviet Union that is buoyant. Read More »
Published October 10, 2012
By Charles W. Thurston Diversified 3M Corp. rolled out a new roll-on aftermarket Anti-Soiling Liquid for the glass covers of flat-mounted photovoltaic solar panels that deters soiling and helps the modules yield between five percent and 10 percent m… Read More »



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