Search Results for 'Product Success and Failures'

Search For:
Refine by Dates:
From: To:
Refine By Content:

  • Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals

    Eric Lofholm, CEO, Eric Lofholm International, Inc. || November 23, 2015
    Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your sales and marketing endeavors. Doing so can give you a notable competitive edge, particularly give…

  • Overcoming Adhesion Failures of UV Coatings with Atmospheric Plasma Treatment

    Overcoming Adhesion Failures of UV Coatings with Atmospheric Plasma Treatment

    Paul Mills and Andrew Stecher, Plasmatreat USA, Elgin, IL || October 19, 2015
    Abstract UV curable coatings are becoming an increasingly popular alternative to conventional coatings.  Compared with thermal coatings, UV coatings provide a number of benefits to plastic part manufacturers including enhanced appearance, imp…

  • Intumescent Coating vs. Cementitious Coating

    Mike Reed, General Manager, US Coatings || March 26, 2015
    Passive fire protection tends to fall into one of the following three categories: dense concrete, lightweight cementitious and intumescent coating. They are not all created equal. Recently, cementitious coatings have become less relevant to firepro…

  • Change... Driving It

    Phil Phillips, PhD, Contributing Writer || December 15, 2014
    There is always a point in organizations of all sizes to come to the realization that a radical change must take place. This decision usually is prompted by circumstances such as: attractive new opportunities in adjacent markets; threat of nibble com…

  • Product Success and Failures

    January 15, 2013
    Approximately 80 percent of new product innovation fails, highlighting the challenge that coatings, paints, adhesives, sealants and other specialty chemicals industry players face in innovating in today’s competitive market landscape. Failed in…

  • Improving the Odds of Success With Your China Strategy

    Improving the Odds of Success With Your China Strategy

    Dan Wastson, Blairgowrie Associates, Contributing Editor || October 12, 2011
    Looking beyond the glitter of China gold, here is a no-nonsense look at what it takes to enter the China market where all too often the risks outweigh the rewards.

  • Maturity vs. Saturation: Part II

    Phil Phillips || May 14, 2007
    Analyzing strategic options for products in the mature portion of the product life cycle. Part two of a three part series.