BASF Coatings AG: Jacques Delmoitiez,
group vice president, global business
unit performance chemicals for coatings,
plastics and specialties, BASF
Aktiengesellschaft, will take charge of
the automotive refinish business unit
of BASF Coatings AG, effective April 1.
At the same time, he will be appointed
managing director of BASF Coatings
S.A., based in Clermont, France. He
has been with BASF since 1984.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…