Laurentide Licenses paint Café to Pittsburgh Paints
Laurentide, Inc., developer of Paint Café, has granted PPG Industries the right to use the Paint Café marketing concept in the U.S. and specified parts of Canada under PPG’s Pittsburgh Paint’s Voice of Color name.
Laurentide Inc., which retains all rights pertaining to the Paint Café concept in the company’s natural markets, will work with PPG to adapt the concept to the Pittsburgh Paints brand.
“Paint Café is an integrated marketing program with multiple applications and is a terrific enhancement to our Voice of Color program. This will certainly elevate the color experience for our customers,” said Tom Dougherty, marketing manager with Pittsburgh Paints.