In 2004, paint demand in Western Europe is expected to total 6.43 million tons and may rise to 6.81 million tons by 2009 if average growth of 1.1% per year can be sustained, according to Information Research (IRL).
Throughout much of Western Europe there is low growth in the high-volume decorative paints sector and modest growth in only parts of the industrial coatings sector, as OEM industries either stagnate or relocate. Architecture on the other hand, whether in construction, professional restoration, DIY- or professionally-accomplished finishing, is very much the current motor of growth, which is good news for manufacturers of decorative paints as well as protective, coil and powder coatings, IRL reports.
Differing dynamics have changed the ranking of the top five national markets. Spain has grown to become the second million-ton paint market in western Europe with demand approximately two-thirds of that in Germany. Stagnation continues in Italy with demand hovering between 950,000 and one million