BASF Appoints : Darlene Eilen-berger
Published April 18, 2007
BASF Automotive Refinish Solutions has appointed Darlene Eilen-berger marketing director, NAFTA. Eilenberger replaces Guy Bargnes, who has accepted the position of national sales director for the Refinish group. Eilenberger has been with BASF Automotive Refinish for 28 years, most recently as brand marketing manager, where she was the chief architect of the Refinish group’s North American strategic marketing plan. Eilenberger was also responsible for brand strategy and product management of BASF Refinish paint lines, including Glasurit, R-M and Limco. Prior to Eilenberger’s marketing career, she served as a technical manager handling color development, quality control and formula management.
BASF has appointed Nancy Hoblack distributor manager for the functional polymers regional business unit in North America. In her new role, Hoblack is responsible for managing relationships with all distributors that work with the BASF Functional Polymers business in the region.
BASF has also appointed Jacqueline Todd marketing manger for its captive acrylic monomers business in North America. Prior to this assignment, Todd was distribution manager for the BASF functional polymer regional business unit in North America.
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