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Last Updated Thursday, October 8 2015

BASF Coatings and Hyundai form global partnership

By Tim Wright

Published April 30, 2007
BASF Coatings has formed a global partnership to provide refinish coatings products as well as training services and support for Hyundai Motor Company's aftermarket network. Terms of the partnership were not disclosed but the program rollout is already in progress.

BASF's training programs are especially designed for Hyundai's global network and are co-branded as Hyundai / BASF Automotive Refinish Coatings Training Modules. The integration of this new partnership into Hyundai's Technical Recognition Program ensures a smooth and efficient rollout of the program within its global distribution network.

"This partnership is a milestone for both partners," said Mutsuo Aoki, BASF group vice president, regional business unit coatings Asia Pacific. "It allows us to offer Hyundai the best mix of high quality products and the advanced skills to apply them; and in turn helps them to be more successful and increase customer satisfaction."

The new cooperation also ensures the transfer of expertise, sharing of information on latest technology and trends, as well as courses customized specifically for an employee's level of expertise.

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