With aims to address the increasing demand for environmentally safe paint products in the region, Jotun has introduced the Jotashield SuperDurable, a low VOC coating based on a special hybrid silicone binder with twice the life span of traditional coatings, the company said. Formulated to provide superior durability, the product has anti-concrete carbonation properties, and low chemical reactivity thus, enabling it to offer superior concrete protection and help reduce maintenance costs.