“Exterior paints form a product area, in which environmentally sound choices really make a difference. The Nordic Ecolabel helps both professionals and consumers to choose correctly,” said Ragnar Unge, managing director, Ecolabelling Sweden AB.
“Being the first to be granted the Nordic Ecolabel for exterior paints is proof that our environmental focus is producing concrete results. Our target is to continuously develop high-quality paints with a minimal environmental impact,” said Niklas Frisk, managing director, Alcro-Beckers AB.
The company has decided to limit 99% of its paint selection exclusively to waterborne products by the end of 2010. Alcro-Beckers sells decorative paints to consumers and professional painters in Scandinavia and is the leader in Sweden with a 40% share of the market.
The Nordic Ecolabel is the official environmental label of the Nordic countries. It sets strict requirements on the entire life-cycle of products, from raw materials to production and use, and finally to disposal of waste. For example, paint must not contain solvents or any chemical substances that disturb hormone systems. Heavy metals are also forbidden.
The quality of a product displaying the Nordic Ecolabel must be on the same level, or exceed, that of products without ecolabels. Tests carried out by the Nordic Ecolabel show that Alcro-Beckers’ ecolabelled paints have excellent resistance to flaking, cracking and blistering. They maintain their gloss and color while also protecting the painted surface from algae and fungal growth.