Welcome Guest to Coatings World    Login || Register
Last Updated Tuesday, October 6 2015

AkzoNobel reinvents Glidden brand

By Tim Wright

Published June 30, 2009
AkzoNobel recently relaunched its Glidden brand under a series of initiatives, which include improving the overall quality of Glidden paint; simplifying the Glidden color palette to 282 colors; guiding color choices with the introduction of Glidden's Top 10 Colors; making premixed, ready-to-use testers available in every color; increasing the size of Glidden color chips and suggesting coordinating colors on the card; and redesigning packaging and color centers. Glidden's price will not change with the brand's reinvention.

The company celebrated the launch of the new Glidden paint with a free one quart giveaway in any of its new palette of 282 colors. Glidden paint debuted its new products and tools in New York City on June 11, where dozens of Broadway dancers, with paint cans and paint brushes in hand, coverged on the steps of Manhattan's Union Square Park for a performance.

Available at The Home Depot stores, the new Glidden paint is designed to help restore consumer confidence and simplify the color selection process, two factors often cited for preventing homeowners from starting or completing their painting projects.

blog comments powered by Disqus

Receive free Coatings World emails
Sign up now to receive the weekly newsletter, and more!

Enter your email address:
Company Spotlight
Siltech Corporation
225 Wicksteed Avenue
Toronto, ON, M4H 1G5
View Profile
Micro Powders, Inc.
580 White Plains Rd.
Tarrytown, NY, 10591
View Profile
AZ Electronic Materials Co., Ltd.
No. 458-6, Sinsing Road Hu Kou Township Hsinchu Country 303, Taiwan
Hsinchu Country, Taiwan, 303
View Profile
18F, No.85, Sec. 1, Chung-Shiao E. Rd.
Taipei, Taiwan, 100
View Profile
Houchi Chemical Co., Ltd
No.56, Fu Chow Street
Taipei, Taipei, 100
View Profile
BASF Corporation
100 Campus Drive
Florham Park, NJ, 07932
View Profile
Sunin Machine Co., Ltd.
No.96, Chiao Ho Rd ,Chungho Dist
New Taipei City, Taiwan , 235
Taiwan Roc
View Profile
Follow Coatings World On