Benjamin Moore stirred tremendous buzz with the introduction of an iPhone application that, since its availability last May, has been downloaded by more than 100,000 people who can snap a picture of any color inspiration and instantly match it to one of the more than 3,300 hues comprising Benjamin Moore’s color system. Now, painting contractors and designers have a Benjamin Moore iPhone app all their own. The Benjamin Moore ProConnection iPhone app allows a contractor or designer to store client information on an iPhone, including names and contact details, before and after photos of a project, and other data that can aid in creating an on-the-go sales proposal and presentation. It is equipped, as well, with a GPS. Additionally, there is instant connectivity to Benjamin Moore’s color collections and product information.