The first Jotun Multicolor showroom was recently opened in Atyrau, Kazakhstan and is operated by Jotun Turkey, which has territorial rights over Kazakhstan for the multinational paint firm headquartered in Norway. Jotun has been active in Kazakhstan for several years due to the burgeoning oil and gas industries there. Participation in a number of big projects provided Jotun with a stable presence on this market. With the new Multicolor center, Jotun Turkey is hoping to start serving smaller customers and strengthening the company’s position. Unlike other Jotun Multicolor centers that cater only to Jotun’s decorative product portfolio, the one in Atyrau is an example of the firm’s Single Source Solution approach. When visiting the dealer shop, prospective customers will be able to find both protective and decorative products.
Jotun Sets Up First Dealer in Kazakhstan
Published April 6, 2010