Advance reflects Benjamin Moore’s advance on the technology in many ways. A mineral versus petroleum formulation of the alkyd is one of the key differentiators between Advance and the acrylic-based hybrids, according to the company. It is the mineral-based formulation that enables the water dispersion of the Benjamin Moore tints. Another of the advantages of the Benjamin Moore Gennex tints is that they are VOC-free, so Advance is low-VOC even after the colorant is added, and regardless the color choice, which numbers more than 3,300. Custom color matching also is available.
Though alkyd paint typically is preferred for trims, doors, furniture wainscoting, chair rails, base moldings and cabinetry, Advance is also being marketed as a wall paint, as well, with a flat sheen and primer soon to be added to a range that initially includes satin and high gloss.