Micro Powders, Inc., a manufacturer of high-performance micronized wax additives, has recently promoted David Gittleman to director of business development. In addition to identifying the needs of the current product line Gittleman will be responsible for expanding the business by identifying new markets, products and uses for the existing product line. Gittleman will assume these responsibilities for both the industrial and personal care divisions.
Gittleman joined MPI in June 1992 as a member of the R&D and technical service labs. He holds a Bachelor of Science degree in biochemistry from Lehigh University. Over the past 20 years he has served Micro Powders in various capacities including R&D, quality assurance, technical service management, regional sales for the industrial and personal care markets and most recently as the global sales director for the personal care division.
He will also continue in his current role as global sales director of the personal care division of MPI.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…