Paint & Coatings Manufacturer News

Rust-Oleum Countertop Transformations receives 2012 Good Housekeeping Very Innovative Product Award

January 19, 2012

Rust-Oleum Countertop Transformations Do-It-Yourself Coating System has received a 2012 Good Housekeeping VIP (Very Innovative Product) Award. Good Housekeeping’s VIP Awards recognize the year’s breakthrough products. The winners of the fourth annual VIP Awards were chosen from more than 1,500 new products, evaluated by the scientists and engineers at the Good Housekeeping Research Institute, who spent 12 months testing items in the magazine’s state-of-the-art product-testing laboratory. Before any product can be named a VIP award winner, it must also pass the Research Institute’s tests for performance and safety. The 2012 VIP Awards are featured in Good Housekeeping’s February issue, on newsstands nationwide, and at

An innovative, do-it-yourself decorative coating system that can replicate the look of today’s most sought-after countertop materials like natural stone, Countertop Transformations gives homeowners the ability to transform their countertops, providing a durable new finish at a fraction of the cost of replacement said the company. The coating system eliminates the need to hire a contractor and the mess associated with countertop replacement.

“Rust-Oleum Countertop Transformations was designed as a cost-effective, easy-to-use alternative for homeowners to update worn, out-dated countertops,” said Kurt Hardy, senior vice president of marketing, research and development for Rust-Oleum. “Receiving the 2012 Good Housekeeping VIP Award validates our commitment to innovating products that help homeowners while also saving them money.”

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