In an effort to improve access and usability, Dixie Chemical, a leader in developing, manufacturing and marketing high-performance specialty chemicals and life science intermediates, has updated the look of its website, www.dixiechemical.com.
The enhanced site features new product descriptions, white papers, job listings and a photo gallery. A new color scheme with improved graphics and fonts makes the site user-friendly and easier to navigate.
Concurrently, the company has created a new logo as part of its rebranding campaign. The logo complements Dixie’s new slogan, “The Element of Open Innovation,” which underscores the company’s commitment to innovation and market growth through team-based solutions.
“This is an exciting time for Dixie Chemical,” says CEO Charles Bennett. “Our rebranding efforts put us in a better position to serve the needs of our customers through open innovation partnerships. We are proud to be able to give our customers a distinct market advantage by developing new technologies.”