Known as Planet Possible, it's not only designed to drive innovation and promote radical efficiency, but will also inspire employees, customers and suppliers and build on AkzoNobel's number one ranking for the last two years on the Dow Jones Sustainability Indices.
Corporate director of sustainability, André Veneman, said that Planet Possible represents the next significant leap forward in the company’s ongoing journey to connect value creation to resource efficiency.
"We know that our success depends on our ability to do radically more with radically less, so we have adopted a strategy which involves us working with customers to open up infinite possibilities in a finite world," he explained. "It's important that we accelerate the pace of our commitment and better understand the changes that will be required in our market segments, so we are taking a major step to turn challenges into opportunities.
"Adopting a Planet Possible approach will enable us to work together with customers and suppliers to develop leading solutions and meet ever-changing market needs. It will also help us to realize our sustainability ambitions, such as achieving a revenue share of at least 20 percent from products that are more sustainable for customers than those of our competitors."