Simpfendorfer is the managing director and founder of Silk Road Associates, a strategy consultancy based in Hong Kong with offices in Beijing and Melbourne.
Simpfendorfer works with a range of multinationals and mid-sized firms on their expansion strategies in China, Southeast Asia, and the Middle East. He was the former chief China Economist for RBS and senior China Economist for JP Morgan where he advised some of the world’s largest financial institutions and multinationals.
He is also the author of "The New Silk Road," published by Palgrave Macmillan in 2009, and a leading specialist on commercial relations between Asia and the Middle East. His forthcoming book, "The Rise of the New East," looks at managing growth and complexities in the Asia market. Simpfendorfer speaks Arabic, Cantonese and Mandarin.
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