Sherwin-Williams' new Facebook account lets users share industry news, comments and photos while allowing the brand to post questions and industry-wide content to better interact with its audience. Its new LinkedIn account creates a forum to also share data, but serves as a more informative portal to place Sherwin-Williams generated whitepapers, blog postings and forward pertinent coatings industry news summaries and articles.
The company created the new accounts after considerable research on industry trends, customer needs, and determining the best way social media would complement its customer-base in a business-to-business setting.
“Our new Facebook page allows users to create a conversation about industry trends, issues and even specific application tips and recommendations,” says Julie Voisin, Sherwin-Williams Global Product Manager for Aerospace Coatings. “Our LinkedIn platform allows us to showcase the expertise of Sherwin-Williams through weekly posted articles on coatings topics as well as sharing news from industry-related groups and media. It also provides a venue for us to introduce new products and post information pertinent to those in the Commercial, Military and General Aviation OEM and MRO aerospace coatings communities, respectively.”
The creation of these social media channels is an addition to the already existing YouTube account dedicated specifically to Aerospace Coatings from Sherwin-Williams. It presently features a series of how-to application technique videos as well as a number of other subjects pertinent to the aerospace coatings industry.