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Axalta Coating Systems and NASCAR Champion Crew Chief Ray Evernham Announce Partnership

July 7, 2014

 Three-time NASCAR champion crew chief, former ESPN analyst and host of the television series AmeriCarna, Ray Evernham, and Axalta Coating Systems are teaming up once again.

Axalta is the exclusive paint and coatings sponsor of Ray Evernham and Ray Evernham Enterprises. As the official sponsor, Axalta will supply Cromax paint materials used for restorations, including the newest low-VOC basecoat brand, Cromax Mosaic™.

“I am extremely excited to have Axalta Coating Systems join our team at REE,” said Evernham, who won three NASCAR championships with Axalta as the primary sponsor. “I thoroughly enjoyed our partnership when I was with the No. 24 team (at Hendrick Motorsports) and I am confident Axalta will provide us with the best coating products on the market.”

The agreement also includes an exclusive partnership with Evernham for trackside hosting of Axalta Coating Systems VIP guests at limited race events. “Our guests will have the best-of-the-best experiences,” says North America strategic marketing and Axalta racing director, Wade Robinson. “A tour through the garage with Ray is a tour with racing royalty. He is one of the most knowledgeable and personable people in the sport and is incredibly passionate about everything he does. It’s a brilliant partnership.”

Axalta’s next race featuring the Brilliant Flames paint scheme is scheduled on July 27th at Indianapolis Motor Speedway.

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