“Kelly-Moore is excited to announce this alliance with Rodda Paints,” said Steve DeVoe, CEO and president of Kelly-Moore Paints. “These five Kelly-Moore owned retail stores will join Rodda Paints’ retail group of forty-eight locations and its network of twenty-three independent retailers. And they will continue to distribute Kelly-Moore paint products and colors, with Rodda Paint providing the strong customer service for which both companies are renowned.
“Our customers at the four locations in Idaho—Caldwell, Meridian, Boise, Twin Falls-- and in Ontario, Oregon will have a seamless buying and service experience as Rodda takes the helm,” noted DeVoe. “The stores will have the same great people, same products, same exceptional service, and even more choices as new product lines of Rodda paints and coatings are made available over time.”
According to DeVoe, while both Kelly-Moore and Rodda drive for increased sales in the Idaho market, Kelly-Moore will continue its aggressive retail expansion with eight new retail stores in California slated to open by 2015, including their recently opened locations in Petaluma and Daly City.
Through this retail alliance, Rodda Paints will have full access to Kelly-Moore Paints architectural and industrial product lines, color formulas and national specifications in the Idaho market. Independently owned, authorized Kelly-Moore retailers in Emmett, Hailey and Blackfoot, Idaho will continue to offer the entire Kelly-Moore product line.