Interior paint can be divided into several product categories, including gloss and semigloss paint, flat finish paints, undercoats and primers, and stains and sealers, among others. According to analyst Ellen Kriz, “Demand for gloss and semigloss paints is forecast to post the fastest gains through 2020 at a 3.3% annual rate. Growth will occur at the expense of flat finish paint since gloss and semigloss products exhibit greater durability, scratch resistance, and washability than flat finishes.”
While gloss and semigloss paints offer performance advantages over flat finishes, flat finish paints remain cost-effective for surfaces not subject to high traffic or significant wear and tear, such as ceilings and hallways. It is also more challenging to formulate low-VOC gloss paints that maintain optimum performance.