Expert's Opinion

Balance in Trade Deficit Necessitates Business Focus on Exports

June 25, 2014

Ninety-five percent of the world's customers are outside the United States.  Recent statistics by the federal government indicate that the U.S. trade deficit has increased as exports declined and imports surged to a high.

The New Jersey Small Business Development Centers network, also known as America's SBDC New Jersey, will conduct a series of three hour business workshops - "Go Global" - at Rutgers Business School in Newark June 23 through June 26. The sessions will be held each day from 10 a.m. to 1 p.m.

The series of international trade business seminars will also be instructed in coordination with the NJSBDC at William Paterson University and the Passaic County Department of Economic Development, September 15 through September 18.

"I'm here to assist small business owners in  every aspect of international trade development, so that small businesses may begin exporting and established businesses can expand their international markets," said Roger S. Cohen, Lead International Trade Consultant for NJSBDC's International Trade program.

Brenda Hopper, NJSBDC network Chief Executive Officer and Director said, "Our NJSBDC network focuses on how we can help grow businesses through diversified markets. Our International Trade Specialty Program helps small business owners navigate through the complexities of international trade market development and transactions."

"Exports are good for the economy because they create higher paying jobs and attract new streams of company revenue," added Deborah Smarth, NJSBDC Chief Operating Officer and Associate State Director.

The four-part seminars cover:
Demystifying International Trade aims at assisting both beginning and accomplished exporters/importers with emphasis on marketing, sales, pricing and distribution;
Getting the Most from International Reps, Agents, & Distributors focuses on the practical aspects or working with agents, reps, distributors and other resources including sales emphasis;
International Payments and Risk - Incoterms provides an overview of international payments and commercial terms; how to buy, sell, deliver and get paid to transact international business;
International Branding - Visual Images provides tips and strategies on branding products in international markets.

Roger S. Cohen, Lead NJSBDC network Consultant for International Trade is President of Cohen International. Roger has helped clients develop all sorts of international business - from fine art, through currency printing machines, to xylophones and zebrawood. Roger is credited with initiating the project that brought the popular "self-sticking" postage stamp to the United States.

Go to for more information.

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