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Axalta Launches New Brand Identity



Published June 11, 2013
Automotive paint and coatings supplier Axalta Coating Systems has rolled out a new corporate brand identity.

Axalta, formerly known as DuPont Performance Coatings, said its new logo highlights the company name as well as its focus on performance. The logo is designed to provide a consistent and clear symbol of the products and services Axalta provides to more than 120,000 customers throughout 130 countries. 

“We’re tremendously excited about our new look and what it says about our future. It embodies our commitment to move ahead in the marketplace, putting customers first and offering an exciting portfolio of brands,” said Charles Shaver, chairman and CEO of Axalta. “As a leading global company that is 100 percent dedicated to developing, manufacturing and distributing coatings, we are poised to perform and deliver on our customer commitment.”

Axalta’s new brand was developed in collaboration with FutureBrand, a leading global brand innovation and design company.


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