Resinate Materials Group, Inc., a provider of high quality, low VOC polyurethane dispersion (PUD) technology to the coatings industry, is pleased to announce Mr. Mark Vasconcellos as its new Vice President of Sales. Mr. Vasconcellos will be responsible for overseeing Resinate's sales activities, which includes commercial strategy, and managing key accounts and distributor relationships. Mr. Vasconcellos will report directly to Mr. Brian Chermside, COO and will lead the Resinate sales team.
Prior to joining Resinate, Mr. Vasconcellos worked with BASF where he was responsible for managing key strategic accounts. Throughout his career, Mr. Vasconcellos has demonstrated success for growing start-up companies and new business units, and has made a strong positive impact on companies like Picassian Polymers (Stahl), Alberdingk Boley and Brenntag (Eastech). Mr. Vasconcellos' 30-plus years of experience in the coatings industry includes in-depth knowledge of resin technologies for diverse commercial applications.
Mr. Brian Phillips, President and CEO of Resinate Materials Group is pleased with the new addition, “Mr. Vasconcellos brings exactly what a growing company like ours needs. He is experienced with establishing new businesses in the coatings arena and generating relevant revenue streams that drive future growth. We are excited to see how his experience and talents will help our commercial
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…