BASF Launches New Website for Sustainable Construction
Published April 9, 2013
“Sustainability is a crucial issue for the construction industry and chemistry plays an important role in designing innovations for sustainable construction,” said Dr. Tilman Krauch, President of BASF’s Construction Chemicals division and head of BASF’s Global Construction Steering Committee. “The website is a window to what we do especially in the area of sustainability. It is designed to inform, connect and equip our construction partners with easy-to-access information, knowledge and ideas,” explained Krauch.
The construction industry is one of BASF’s key customer industries, accounting for up to 10 percent of total Group sales. In accordance with the “We create chemistry” strategy, BASF is focusing its business even more strongly on customers’ needs and driving sustainable solutions.
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