KODA Distribution Group (KDG) is in the midst of debuting its new branding campaign, complete with new logo, new tagline, new website, new ads – and new colors. This marketing initiative will reinforce that KDG is the industry’s leading specialty chemical distributor in the USA, according to the company.
Frank Bergonzi, CEO and president of KDG, talks about the new branding campaign and explains : “for the past 18 months as CEO of KDG, I was always struck by the disparity between our high market position and our low brand recognition/branding efforts. I knew it was time for a change.”
KDG spent the last several months performing an extensive internal assessment to identify core values and fine-tune our marketing and sales objectives… then built their branding effort around these key principles. “Our tagline sums it up perfectly: ‘Specialty Focused, Technically Driven,’” said Bergonzi . “Our successful business model- focusing on specialty chemicals coupled with unsurpassed Technical Services- is our true value proposition…..and we plan on continuing to fine-tune it as the industry continues to evolve. This unique combination is what makes KDG and its regional operating companies so valuable to both our customers and suppliers.”
Their new logo – KDG in the center of a gold hexagon – symbolizes the strong bond that the entire KDG organization shares with customers and suppliers. The color gold represents the Gold Standard they hold themselves to in terms of technical service, product quality and unsurpassed service. The color blue stands for proudly being a blue chip, financially secure company.
For more information go to www.kodadistribution.com.
KODA Distribution Group Launches a New Branding Campaign
Published November 20, 2013
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