• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    RadTech Exhibitor Showcase

    RadTech2018 Heads to Chicago

    Low and Zero VOC Coatings

    Overview of the Radcure Market

    Self-Sterilizing/DNA-Free Coatings In Space and On Earth
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Suppliers News
    Live From Shows
    Top News
    Elementis Appoints Maroon Group Eastern US Territory Distributor

    Dunn-Edwards Paints Introduces ENDURACAT

    Exceptional Polyurethane Technologies Sought for Distinguished Innovation Award

    NatureWorks Names Richard Altice New President, CEO

    PPG Reports Sustainability Progress, New 2025 Goals
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Product Spec Sheets
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    AkzoNobel Brings Awlgrip Yacht Coatings Range to Brazilian Customers

    PPG Launches MEASURECOLOR MOBILE Color-matching Tool in Europe

    Shamrock Technologies at ACS 2018

    Shamrock Technologies at ACS 2018

    PPG Announces Global Price Increase for Protective, Marine Coatings
    Additives
    Binders
    Pigments
    Solvents

    Shamrock Technologies at ACS 2018

    Shamrock Technologies at ACS 2018

    GMI: Composite Adhesives Market to Exceed 850 Kilo Tons Consumption by 2024

    DowDuPont Invests $100 Million to Expand Manufacturing Capacity

    Sun Chemical, DIC Corporation Increase DAILUBE Production Capacity at Kashima Plant
    Buyers Guide
    Company Capabilities
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Elementis Specialties, Inc.

    Boerger, LLC

    Clariant Plastics & Coatings

    Micro Powders, Inc.

    Chromaflo Technologies
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Advanced Coatings 2018

    RadTech 2018

    High Temperature Corrosion Mitigation in Energy Sectors Conference

    COATING OSAKA

    MNYCA Annual Meeting Tour & Dinner
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • Research
      • Africa Report
      • China Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Slideshows
    • Experts Opinions
    • Blog
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Low- and Zero-VOC Paint Technology

    Paint manufacturers look to low- and zero-VOC technologies to drive growth.

    Kerry Pianoforte, Editor04.15.14
    Over the past several years, both commercial and consumer demand for environmentally-friendly products has been increasing. As more regulations come to pass, consumers of paints and coatings are becoming more aware of the advantages of using “greener” products.

    The move to use low- and zero-VOC coatings is being driven by both environmental regulations and increased consumer awareness.
    At the forefront of regulatory issues is California’s  South Coast Air Quality Management District (SCAQMD). The SCAQMD develops, adopts and implements an Air Quality Management Plan for bringing the area into compliance with the clean air standards established by national and state governmental legislation. SCAQMD is one of the nation’s most stringent regulatory bodies on paint and coatings emissions and is considered a bellwether for national air quality actions.

    Another major player in the push for more environmentally-friendly products is The U.S. Green Building Council’s (USGBC) LEED (Leadership in Energy and Environmental Design) initiative. Throughout the past several years LEED has continued to gain momentum. In fact, at the end of 2013 it launched Leed v4, the newest version of the LEED green building program. Developed by the USGBC, LEED has revolutionized the marketplace since 1998 as the world’s benchmark for the design, construction and operation of high-performance green buildings.

    Coatings manufacturers look to low- and zero-VOC products as a key driver for their business. Global Industry Analysts (GIA) recently released a trend report on latex coatings. According the report, growing demand for low-VOC coatings drives the market for latex coatings. The market for latex coatings is projected to witness strong growth driven by increasing awareness about health hazards of VOC containing paints and coatings, and rising demand for environmentally friendly paints.

    Latex is a milky emulsion of plant extracts comprising proteins, resins, starches, alkaloids, among others. Latex coatings or water emulsion coatings include various thermoplastic resin particles, covered by an emulsifier for keeping the particles separate in the liquid phase. Growing demand for paints and coatings containing low VOCs and implementation of stringent environment and health safety regulations related to VOC are projected to drive market growth. Characteristics such as low odor, and zero-VOC content make latex coatings especially suited for industrial maintenance applications.

    “In 2013, our revenue from eco-premium solutions – including low and zero-VOC products – was almost $5 billion, or 24 percent of our total revenue,” said André Veneman,  corporate director for sustainability & HSE at AkzoNobel. “Eco-premium solutions are a fundamental driver of our strategy for creating more value from fewer resources and we continue to measure the proportion of revenue that they generate. Our 2015 target is to achieve 30 percent of revenue from eco-premium solutions.”

    Benjamin Moore is committed to developing the most environmentally safe and sustainable portfolios in the industry. “In fact, we were the first to market with a true zero VOC product, Natura, in 2008,” said Kelly Sinatra of Benjamin Moore. “Today, we are transitioning many of our premium products to zero VOC.”

    Lower VOC coatings are at the heart of AkzoNobel’s portfolio of coatings products. A few examples of the company’s low- and zero-VOC coatings products include the Dulux Ambiance range of decorative paints, which was launched in China last year; Sikkens Autowave 2.0, a low-VOC waterborne basecoat with best-in-class color and application performance that was recently introduced to the vehicle refinish segment by its Performance Coatings business; and Interplate Zero, an advanced, patented, water-based IMO PSPC-compliant zinc silicate shop primer for the marine segment with zero-VOCs, which is reducing the volume of VOCs emitted in shipyards globally. “All of these products along with AkzoNobel’s broader eco-premium solutions portfolio is helping to improve our customers’ environmental profile and productivity,” added Veneman.

    “Benjamin Moore offers zero VOC products in both our premium and professional segments,” said Sinatra. “Within our premium segment Natura is zero VOC but in 2014 we are transitioning the majority of our premium products to zero VOC.”

    Benjamin Moore recently launched its newest product, Benjamin Moore Natura Renew, the first premium, bio-renewable paint with zero emissions. Natura Renew is highly durable and plant-based, the first of an entirely new class of innovative, eco-friendly paint, the company reported. Natura Renew is now available at Benjamin Moore retailers in the Pacific Northwest and will roll out nationwide later in 2014. Through Natura Renew, Benjamin Moore is catering to consumers in the growing LOHAS (Lifestyles of Health and Sustainability) U.S. market, which includes goods and services related to the environment, health, social justice and sustainable living. This market is estimated to be $290 billion, of which $100 billion is spent on green building. Research shows that one in four adult Americans is part of this group, making it ripe for innovative products and consumer goods.
    “Benjamin Moore is excited to continue our history of pioneering products with this launch of the first-ever, premium paint product made with bio-renewable materials and zero emissions,” Mike Searles, president and CEO of Benjamin Moore & Co. said in a press statement. “The size and growth of this market shows that greener, more sustainable products matter to consumers, interior designers and architects. With Natura Renew, we’re able to offer these discerning customers an authentically sustainable paint without compromising performance, color and durability. This sort of breakthrough innovation, delivered through our network of independent dealers, is the hallmark of Benjamin Moore.”
    Natura Renew, which contains up to 40 percent bio-renewable materials, is an extension of Natura, Benjamin Moore’s most sustainable and eco-friendly paint. Natura Renew delivers zero emissions, offers easy application and is both durable and washable for a long-lasting finish. Available in thousands of colors with an eggshell and semi-gloss finish, it was developed in partnership with DSM, a global leader in sustainability and bio-renewable science. Natura Renew is the first product to market with a low odor, zero emission paint made with plant-based renewable ingredients.

    PPG Industries offers a number of low-- and zero-VOC products, including PPG Architectural Coatings products, PPG Pitt-Glaze WB1, SPEEDHIDE zero and Pure Performance. PPG Pitt-Glaze WB1 provides maximum protection and service life in high-traffic areas. With its low-VOC content and low-odor, this waterborne acrylic epoxy is ideal for use in renovation and new construction of commercial and institutional facilities and ensures the service needed to avoid facility disruptions, the company reported. There is no mixing or measuring necessary and has an unlimited pot life.

    PPG SPEEDHIDE zero Paint is PPG’s professional line of zero VOC interior latex base paints that not only allows users to meet green specifications, but provides outstanding durability, ease of application and good hide and coverage on the job. Speedhide zero’s low odor allows painters and maintenance professionals to paint in occupied spaces with very little disruption to everyday activities. Speedhide zero paints meet the LEED VOC standards and complies with MPI, GREENGUARD and the Collaborative for High Performance Schools Standard.

    PPG Pure Performance zero-VOC  paint’s low-odor formula is ideal for schools, hotels, hospitals, office buildings, retail spaces, home residences, and more.
    Applications

    Low- and zero-VOC products are most sought after in interior applications. “Specifically, in residential homes it is usually children’s rooms or family rooms,” said Sinatra. “In professional areas, Benjamin Moore offers Ultra Spec 500, a zero-VOC paint designed to make a job go smoothly via outstanding application properties and excellent durability. Opportunities in the hospitality, recreational, educational and retail segments are where this product is the ideal choice.”
    “Today our R&D efforts go beyond just zero-VOCs,” added Sinatra. “We have focused our attention on emissions and bio-renewable technologies. In fact, we recently introduced the first premium bio-renewable product with zero emissions, Natura Renew.”

    AkzoNobel’s sales forecasts show that the balance of growth is shifting. “First observed last year, we see increased growth in waterborne wall paint products in all regions globally,” said Veneman. “With regards to our Decorative Paints products, we are introducing reformulated products with significantly reduced and virtually zero-VOC content. This reduction trend will continue in the future. Our Performance Coatings business sees increasing demand for low and zero-VOC products from the transportation and building segments.”

    “Driven by customer, market and societal needs, more than two-thirds of our RD&I investments ($516 million in 2013) is channeled towards producing environmental innovations in the form of new and improved products, new and cleaner or lower footprint processes, and customer applications with less environmental impact,” said  Veneman. “Our research and development efforts are focused on further VOC reduction, lowering other emissions that impact the planet and reducing embedded carbon. The introduction of new technologies such as “water in oil” and improvements in water-borne products have already led to a reduction in average VOC per liter of 20 percent from 2009 to 2012. We continue to push for further reductions in this area from both new technological innovation and market education – a real challenge in some markets.”

    “Embedded sustainability is a core component of our company strategy,” said. “Our focus is on generating more value from fewer resources, as part of our Planet Possible sustainability strategy. To implement this, we are working internally across functions and externally with suppliers and customers on specific focus areas such as VOC reduction, eco-premium solutions, packaging/end-of-life and own operations.”
    Related Searches
    • voc
    • ppg industries
    • architectural coatings
    • leed
    Related Knowledge Center
    • Architectural Coatings

    Related Features

    • Architectural Coatings
      Recent Trends in Architectural Coatings

      Recent Trends in Architectural Coatings

      The architectural coatings industry has undergone great change over the last ten years.  Today’s coatings have a much different raw material base, a different environmental profile and different properties.  These changes have been br…
      John A. Gilbert, Behr Process Corporation 09.13.16

    • Architectural Coatings | Industrial Coatings | Marine Coatings | Wood Coatings
      Asia Pacific Report

      Asia Pacific Report

      Key findings indicate that the market for paint and coatings in the Asia Pacific region is poised for more growth.
      08.10.16

    • Architectural Coatings | Wood Coatings
      Coatings World and Ringier Events Host 14th Annual China Coatings Summit

      Coatings World and Ringier Events Host 14th Annual China Coatings Summit

      This annual event jointly organized by Coatings World and Ringier was held May 24-25 in Shanghai.
      Kerry Pianoforte, Editor 07.15.16


    • Additives | Architectural Coatings | Pigments | Solvents
      Is There A Correlation Between Contact Angle And Stain Repellency?

      Is There A Correlation Between Contact Angle And Stain Repellency?

      Abstract Architectural coatings are becoming increasingly robust as we move into the 21st century.  Consumers demand that coatings be more stain repellent or easy-to-clean.  To meet this demand, paint companies advertise highly cleanable,…
      Daniel J. Mania 07.14.16

    • Architectural Coatings | Automotive Coatings | Automotive Refinish | Industrial Coatings | Powder Coatings
      Latin America Paint And Coatings Update 2016

      Latin America Paint And Coatings Update 2016

      Regional demand is likely to exceed GDP in the region.
      Charles W. Thurston, Latin America Correspondent 06.08.16

    • Architectural Coatings | Special Purpose Coatings

      Biocides Directory

      Here is a look at the latest offerings from select biocide suppliers.
      Kerry Pianoforte, Editor 05.09.16


    • Additives | Adhesives and Sealants | Architectural Coatings | Powder Coatings | Solvents
      Resins Update

      Resins Update

      All segments of this market are expected to grow steadily, particularly in Asia-Pacific.
      Catherine Diamond, Associate Editor 04.08.16

    • Additives | Architectural Coatings
      Low- and Zero-VOC Coatings

      Low- and Zero-VOC Coatings

      Low- and zero-VOC coatings are moving out of the specialty category and are becoming a must-have option.
      Kerry Pianoforte, Editor 04.08.16

    • Additives | Architectural Coatings | Pigments
      Surfactant Influence on Colorant Acceptance

      Surfactant Influence on Colorant Acceptance

      The introduction of Point-of-Sale Tinting systems in the 1950s changed forever the way that decorative paints are sold. Prior to World War II and during the immediate post-war period, paints were supplied in a limited range of colors and retailers ha…
      Christine Louis, Mike Peck and Jim Reader, Air Products 03.21.16


    • Additives | Architectural Coatings | Corrosion Control | Industrial Coatings | Powder Coatings
      The 43rd Annual Waterborne Symposium

      The 43rd Annual Waterborne Symposium

      This annual event featured 47 presentations on a variety of topics related to surface coatings,
      Kerry Pianoforte, Editor 03.21.16

    • Architectural Coatings | Pigments | Solvents | Wood Coatings
      Wood Coatings Market

      Wood Coatings Market

      Wood coatings manufacturers continue to enjoy positive growth as a result of a robust housing market.
      Kerry Pianoforte, Editor 02.12.16

    • Architectural Coatings

      Architectural Coatings: 2016 Product and Industry Trends

      Dan Passinault   To quote the ancient Greek philosopher Heraclitus: “There is nothing permanent except change.” Although this statement was made more than two millenniums ago, it is still strongly relevant today.…
      Dan Passinault, Associate Director, Innovation, Products and Execution, PPG Architectural Coatings 02.12.16

    • Architectural Coatings
      Interior Architectural Coatings Market

      Interior Architectural Coatings Market

      Postive housing trends, the move to low-VOC and greener coatings and bold decorating trends are driving the market.
      Kerry Pianoforte, Editor 01.15.16

    • Architectural Coatings | Industrial Coatings | Marine Coatings | Pigments | Solvents | Special Purpose Coatings | Wood Coatings
      Pigments Market Update

      Pigments Market Update

      Paints and coatings are the fastest rising segment in terms of global pigment demand.
      Catherine Diamond, Associate Editor 01.15.16

    • Architectural Coatings | Powder Coatings

      Exterior Architectural Coatings Market

      A healthy housing market is cause for optimism for the exterior coatings market.
      Kerry Pianoforte, Editor 11.13.15

    Breaking News
    • Oxea Implements Freight Adjustment, Changes in Service Standards in North America
    • Clariant Starts 2018 with Significant Growth in Sales, EBITDA
    • RadTech 2018: Optimizing Pressure Sensitive Adhesives for High-End Applications
    • Elementis Appoints Maroon Group Eastern US Territory Distributor
    • Dunn-Edwards Paints Introduces ENDURACAT
    View Breaking News >
    CURRENT ISSUE

    April 2018

    • RadTech Exhibitor Showcase
    • RadTech2018 Heads to Chicago
    • Low and Zero VOC Coatings
    • Overview of the Radcure Market
    • Self-Sterilizing/DNA-Free Coatings In Space and On Earth
    • Resins Market Update
    • Coatings for Industrial Applications
    • View More >

    Copyright © 2018 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.