The Industrial Coatings Market

By Kerry Pianoforte, Editor | June 9, 2014

This highly segmented market is experiencing growth in a number of diverse areas, including offshore, oil and gas and wind generation.

The industrial coatings market is comprised of a number of diverse segments, such as offshore oil and gas, commercial architecture, general industrial and industrial maintenance. According to Chemark Consulting, industrial coatings comprised 35.41 percent of total coatings consumption globally for 2013.

Industrial coatings manufacturers are reporting that oil and gas and general maintenance segments are key areas with the most growth potential.

Looking across all protective segments, Klaus Møller, group VP, group protective marketing  for Hempel said the market for industrial coatings grew by two to three percent in 2013. “There is a surge in upstream O&G possibilities with high offshore construction activity and growing needs in the unconventional arena,” he added. “Civil structures grow in all developing markets and so does power generation needs, resulting in good growth rates globally in these segments.”

Anders Voldsgaard Clausen, group segment marketing manager at Hempel said there was stable growth rates of five to eight percent per year in the power generation segment. He said the most opportunity in terms of growth was in coal, gas and wind in China, coal in India and wind and gas in Europe/Russia and Americas.

China is an important region for industrial coatings. AkzoNobel recently completed the expansion of its industrial coatings site in Songjiang near Shanghai in China, doubling annual production capacity and creating the company’s biggest plant for packaging coatings in the world. Work started in 2012, when approximately €14 million was invested in the facility to add production lines for packaging coatings and epoxy and polyester resins. Now the largest site of its kind in the region, Songjiang will serve growing consumer demand from a number of key markets.

“China remains one of our most important growth markets,” explained Conrad Keijzer, member of AkzoNobel’s executive committee responsible for performance coatings. “By expanding capacity at our Songjiang site, we are well positioned to capture the ongoing demand from consumer and construction markets.”

Added AB Ghosh, managing director of AkzoNobel’s Industrial Coatings business: “We are very pleased to have started commercial production at the expanded Songjiang site. The extended capabilities and new product lines will not only help us to better serve customers in the country, but will also allow us to supply resins for our own local production of coil and packaging coatings.”

The Songjiang facility employs close to 300 people and houses AkzoNobel’s largest research and development center in China. The company is also expanding its activities in other parts of the country, with work ongoing at sites for Powder Coatings and Decorative Paints in Chengdu, a combined investment of €50 million in one of the fastest growing regions in China. In addition, a new regional office for western China is being inaugurated in Chengdu, which will house employees from several coatings businesses. AkzoNobel currently employs more than 7,400 people in China, including 500 in research and development.

AkzoNobel also has announced plans to optimize the manufacturing footprint of its coil coatings sites in Europe and Russia by concentrating production at three strategic sites.
The company intends to improve operational performance by focusing all European manufacturing for the Coil Coatings business on plants in Malmö (Sweden), Lipetsk (Russia) and Hilden (Germany).

As a result of these plans, production at sites in Gamleby (Sweden) and Nürnberg (Germany) would end by June 2015.
Current manufacturing at Gamleby will move to Malmö and Lipetsk, while production at Nürnberg will switch to Hilden.

AkzoNobel is a global leader in coil coating, which is a continuous and highly automated process for coating metal before fabrication. The products are mainly used for building components and infrastructure, as well as for consumer goods such as kitchen appliances.
An important issue facing the industrial coatings market is environmental regulations. Environmental legislation and the move toward more water-based technologies is one key aspect driving the market for industrial coatings. In recent years, there has been a shift in the types of products being used for industrial applications. While the products must be highly durable and offer the best substrate protection, they must also comply with environmental legislation.
“The legislation moves constantly towards using more environmentally friendly products and Hempel follows of course this closely to ensure our customers can live up to the demands,” said Møller.  “Water-based is one way, but higher solids products another way of reducing solvents. We see an increasing preference for this last option.”

“There is always a drive towards better anti-corrosive protection,” said Møller. “Products that have high temperate resistance and perform well in cyclic service are also growing in importance.”
Customers are also looking for performance according to or higher than ISO 12944 standards/tests.

New Products
Hempel recently launched Hempadur Multi-Strength 35460 for splash zones for wind tower offshore foundations and Versiline CUI 56990, which is specifically designed to provide high temperature corrosion protection and resistance to Corrosion Under Insulation.
Versiline CUI 56990 can be used in both new build and maintenance, for conditions ranging from cryogenic to elevated temperatures of up to 650°C. Versiline CUI 56990 offers excellent resistance to cracking following heat exposure. In addition it demonstrates superb performance in cyclic CUI testing and is resistant to corrosive environments even after exposure to high temperatures. This wide range of applications allows specifications to be simplified and reduces complexity at every stage of the painting contract chain.
For power generation Hempel’s recent offerings include, 35460 for splash zones for offshore foundations, 47300 new midcoat for wind towers and 55973 new one coat system for wind towers.  

BASF has launched two new MasterTop topcoats for decorative and industrial applications which can be used in public rooms such as education, office and healthcare facilities as well as in industrial environments. With MasterTop TC 417W and MasterTop TC 442W, BASF has added two water-based polyurethane topcoats with enhanced optical properties, improved hiding power and UV resistance to its product portfolio of chemical solutions for construction which is bundled under the Master Builders Solutions brand.
MasterTop TC 417W is a water-based, low-emission polyurethane topcoat. Like all MasterTop products, this polyurethane-topcoat is liquid-applied and hardens to form a matt, seamless surface. Besides its improved hiding power and higher wear resistance it is easier to clean, thus saving the user costs and cleaning efforts. In combination with decorative flooring systems from BASF, MasterTop TC 417W is especially well-suited for application in buildings with high decorative requirements and stringent hygiene standards, for example in offices, canteens and restaurants, schools, hospitals and medical centerss.

MasterTop TC 442W is a water-based polyurethane topcoat designed especially for industrial flooring systems. This chemical-resistant, non-solvented topcoat is suitable for both smooth and blinded surfaces. Thanks to the enhanced scratch resistance and higher UV resistance, MasterTop TC 442W provides reliable protection for all subjacent layers of the floor system and ensures a durable, aesthetically pleasing floor for industrial environments such as warehouses, factory halls and corridors.

PPG Industries’ coil and building products coatings group announced that it will reintroduce DURANAR ADS (air-dried system) fluoropolymer coatings this summer, three years after the products were withdrawn from the market.
This next-generation line of Duranar ADS coatings, based on a newly-formulated fluorinated copolymer resin combined with PPG proprietary chemistry, is designed to repair fluoropolymer coatings on architectural metals damaged during production or after field installation. In addition, these high-performance coatings can provide a wide range of color options for manufacturers and contractors in solid, metallic, pearlescent and infrared-reflective (IR-reflective) pigment technologies.

Brian Knapp, PPG manager, coil and building products coatings, said the reformulated products will fill a specific demand that has been unmet since first-generation Duranar ADS coatings were discontinued. “Other than acrylic lacquers, which are not very durable, there has not been a user-friendly product available for touching up fluoropolymer coatings on products such as window frames, door frames, roofs and metal wall panels marred during fabrication or installation,” he explained.
Because of its single-component formulation, Duranar ADS coating has the flexibility to be applied by fingernail brush for small touch-ups at the end of a production line or to be spray-applied in the field to repair or refurbish weathered metal roofing or siding panels.

Axalta Coating Systems has a broad global industrial product line – both liquid and powder - for many different industrial customers that range from the oil and gas, wind energy and commercial transportation sectors to manufacturers of electrical equipment, rebar and building cladding.

One of the company’s biggest focus markets today is China where Axalta has recently introduced several new electrical insulation products, specific to the dynamic Chinese industrial market. These included Voltatex 8500 high efficiency wire enamel product insulation and Voltatex 4080 impregnating resin, a halogen-free flame retardant product line.

“With China’s electrical motor market reported to grow more than 9% per year through 2016, We have utilized our strong innovation pipeline to develop new products that will have a significant impact on decreasing energy consumption, improving safety, and reducing the environmental footprint of the electrical motor and transformer industry in China,” explained Michael Cash, Axalta Senior Vice President and President of its Industrial Coatings business.

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