Traditionally the offerings of the construction chemicals market�concrete, sealers and caulks�while functional, are pretty bland. That has changed. Manufacturers are launching new high-performance construction chemical products, ranging from new color options to tough sealants able to withstand extreme weather conditions to caulks with antimicrobial additives that will fight mold and mildew. These products are being developed not only with the professional contractor in mind, but also the average homeowner who now demands more from these products.
|Two of DAP's latest offerings are AlexPlus, now available in antique white and crystal clear, and Weather Flex sealant, which is able to withstand extreme weather conditions, according to the company.|
GE's latest offering is Siding-Seal, a high-performance sealant for use on siding, windows and doors. Key benefits of this product include superior adhesion to construction materials including aluminum, metal, vinyl and wood, and flexibility that is consistent with traditional high-performance sealants such as silicone or polyurethanes. The product is paintable with both latex and oil-based paint.
"Property owners opt for siding because they want an aesthetically pleasing, easy-to-install, low-maintenance solution," said Mr. Meagher. GE Siding-Seal's premium formula is engineered to withstand the expansion, contraction and movement of joints in a building, which occur over time. "It's a high performance, 'lifetime' product that supports everything the property owner is looking for."
New durable sealants able to withstand extreme weather conditions have recently been developed by DAP Canada. Weather Flex can be applied in wet weather conditions without washing out and even in sub-freezing temperatures, gunability is excellent, according to the company. Application temperatures range from -37� to 60�C. It can be applied on almost any surface�windows, doors, siding, aluminum, vinyl, fiber cement and masonry�and in sun, rain, sleet or snow. The product, which is low odor and low VOC, remains flexible when cured and doesn't crack, shrink or yellow. It is durable, while resisting dirt pick-up and stains. It also provides excellent paintability when tack-free (approximately two hours in most conditions).
"Weather Flex's most outstanding feature is that it can be applied in virtually any condition and remain weather-resistant," said David Fuller, vice president of marketing for DAP. "This is great news for people working in cold climates. Weather Flex allows homeowners to seal gaps and cracks even during the cold winter months that could otherwise let in drafts that lead to high energy bills."
Today's customers demand more choice in the color and appearance of construction chemical products and manufacturers are meeting these needs with expanded offerings. Homeowners who are bored of the limited color choices and plain appearance they have when coating concrete now have a new option. Rudd Company's SkimStone is a new concrete floor finish that offers a unique textured appearance on concrete floors.
According to the company, it is much easier to apply than acid dye stains, provides more design options and durability than concrete paint or stain, and is more economical than stone, granite or tile.
|SkimStone, a concrete floor finish, gives a textured appearance to a variety of concrete surfaces, including floors and walls. End-users can control the color and strength when they mix the ingredients.|
DAP's marketing research determined that DIYers and professional painters are looking for an off-white caulk that would be a match to common shades of off-white wall colors including antique white, swiss coffee and linen white. DAP now offers its customers more variety with the addition of two new colors�crystal clear and antique white�to its Alex Plus acrylic latex caulk plus silicone. The addition of crystal clear and antique white makes ten colors available in the Alex Plus line. The caulk is multi-purpose, flexible, highly durable and paintable after it dries tack-free in 30-minutes.
And following the trend of improved performance, both new colors are treated with a fungicide to prohibit mildew build-up once cured.
As people become more aware of the detrimental health effects associated with bacteria, molds and mildews that can grow in their homes, products that contain antimicrobial ingredients are increasingly gaining popularity in the market. One of the more well known names among homeowners is Microban. DAP has continued its partnership with Microban International, Ltd. with new Kwik Seal Plus kitchen and bath adhesive caulk. Kwik Seal Plus with Microban fights the growth of bacteria, mold and mildew that cause odors, stains and degradation of the caulk by neutralizing bacterial and fungal growth. In addition to fighting microbes, Kwik Seal Plus with Microban features a watertight seal and maximum adhesion. It comes with a crack-proof guarantee and is easy to clean up after applying.
Microban's antimicrobial product protection is an odorless, tasteless and colorless chemical known as triclosan that is incorporated directly into the caulk during the manufacturing process. It creates an electrochemical reaction on the surface of the product that disrupts bacterial cell walls. It will not wash or wear off and lasts for the useful life of the sealant, according to its maker.
"Society has become much more germ conscious," said David Fuller, vice president of marketing for DAP. And according to research, this is a trend that shows continued growth, allowing manufacturers to focus on additional offerings. "Microban market research tells us that the antimicrobial category is seeing tremendous growth due to heightened consumer concern over bacteria, and 83% of consumers think it is very important to have antibacterial protection in solid products."