According to Bill Mansfield, Valspar’s executive vice president and chief operating officer, the concrete coatings market is one of the most fragmented categories in the industry. “There is definitely a need in the marketplace for a comprehensive program. With the home improvement industry booming and Americans investing more in their homes than ever before, the time is right for this category to reach into the 21st century,” he said.
The alliance is Quikrete’s first foray into the coatings industry. Based in Atlanta, Quikrete manufactures and sells DIY and commercial cement and concrete related products. It has more than 75 manufacturing facilities in the U.S., Canada, Puerto Rico and South America.
“Quikrete and Valspar each bring something unique to this relationship,” said Dennis Winchester, Quikrete executive vice president. “We bring unparalleled concrete knowledge and Valspar brings coatings expertise. Utilizing these joint technologies allows us to horizontally diversify our business, and has all the signs of a profitable end result for the companies involved and the retailers we service.”
Debuting in early 2005, the new line will include 14 products to be manufactured and marketed jointly under the brand name Quikrete Professional Concrete Coatings. The range will feature sealers, floor coatings and waterproofers, with an epoxy garage floor coating kit serving as the flagship product.
Valspar and Quikrete are producing point-of-purchase materials to support the launch.