Juan Carlos Ordoñez has been named
business unit in
North America. In
his new position,
Ordoñez will be
responsible for all
aspects of BASF’s
in Canada, Mexico and the U.S.
He replaces Albert Winterman, who
retired in April 2005. Prior to his latest
appointment, Ordoñez was in
charge of BASF’s decorative coatings
business in South America.
The importance of color is lost on no one. It is one of the biggest factors that shapes our lives and view of the world. Color conveys emotion and defines cultures; it inspires us and provokes reaction. Though the end goal has always been to produce…