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Expo Report: PACE 2006



Leading contractors and manufacturers were on hand demonstrating and learning about the newest and most innovative technologies.



By Tim Wright



Published March 15, 2006
PACE 2006 featured 386 booths, 225 exhibiting companies and attracted approximately 4,200 attendees to the Tampa Convention Center in Tampa, FL from Jan. 29-Feb. 1.

The show opened full of adrenaline as Richard Teerlink, PACE 2006 keynote speaker and former Harley-Davidson CEO, rode into the keynote session on a roaring Harley-Davidson motorcycle.

People were the topic of Teerlink's address because he believes that they "are an organization's only sustainable competitive advantage."

Teerlink helped revitalize a struggling Harley-Davidson company in the early 1980's through a back-to-basics, common-sense, people-centered approach, which resulted in building a brand that provided customers with what Teerlink called an emotional lifestyle experience.

New Features at PACE 2006

Several new concepts were added to this year's exhibition including more educational sessions, which featured a full track dedicated solely to industrial and commercial contractors. Scheduled demonstrations and more round table discussions were also added to this year's line-up.

Debuting on the exhibit floor were several new pavilions including a new product pavilion, demonstration theater, large equipment pavilion, decorative/specialty finishing pavilion, and a Trading Spaces booth, sponsored by The Home Depot, where attendees could try their hands at decorative finishing or working with steel structures.

President's Lecture Series

Inventing a new path for your company was just one of the topics discussed by John Durig of Sherwin-Williams during the President's Lecture Series, "Coatings Market Changes and Preparing for the Future," during which he stressed the importance of looking towards developing nations for future industry growth.


Contractors stop at Roman Architectural's booth for a demonstration.
Durig also spoke of the need to reach out to new ideas, new talent and most of all new markets, as the future rapidly becomes the present. "The challenge is to spark process. A fatal flaw is to focus on the here and now," said Durig.

Ed Mattingly, founder of No Limits Paint Institute and a representative for ICI Paints, advised contractors to embrace color during the session, "How to Leverage Color to Maximize Profits," part of the President's Lecture Series.

During the session, Mattingly discussed the reasons why people are afraid of color. For starters, they lack confidence or they don't trust their ability to color coordinate, he said. The reason could even be biological because one in 10 men is considered colorblind, he said.

Mattingly said clients today are looking more and more to their decorating professionals, whether they are paint contractors or interior designers, to steer them on the right color path. Mattingly used his seminar to show the average contractor how to embrace color and use it to his advantage.

New Products

Many companies at PACE 2006 used the exhibition as a launching board for new products.


While walking the show floor, attendees stopped to admire Jeff Gordon's NASCAR race car on display at DuPont's booth.
Shewin-Williams launched several. It's industrial and marine coatings group introduced Sher-Clear Acrylic Clear Coat, a high gloss, low VOC, UV-resistant clear coat. Sher-Clear Acrylic Clear Coat provides extended color and gloss protection for acrylics and certain solvent-based coatings in exterior industrial environments.

Sherwin-Williams also launched VinylSafe Color Technology for vinyl siding repainting. A wide variety of colors are available, including darker tones that are tinted in either SuperPaint or Duration exterior. Light-colored siding can be painted a darker shade with no threat of buckling. Custom matches can also be created in Sherwin-Williams stores with Sher-Color advanced color matching technology using the VinylSafe formula. Application is the same as painting wood siding, with either brush, spray or backbrush.

DuPont launched its next generation of Imron waterborne polyurethane copolymer coatings. The new coatings include primers, satin-gloss DTM (direct-to-metal), high-gloss topcoats, a high-gloss clear topcoat and a flat clear topcoat. DuPont Imron waterborne polyurethane copolymer may also be combined with othe DuPont Industrial Coatings products such as DuPont Imron polurethane enamels and Corlar epoxies.

Akzo Nobel Decorative Coatings North America introduced sample cans of its Sikkens brand exterior woodcare products to help contractors and consumers select a color and finish for their wood surfaces. The four-ounce sample have a brush built into the lid.

Benjamin Moore launched new premium acrylic exterior paints. The new formulations feature proprietary resin technologies designed to endure harsh elements over time and deliver improved mold and mildew resistance. The paints are VOC-compliant.


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