The show opened full of adrenaline as Richard Teerlink, PACE 2006 keynote speaker and former Harley-Davidson CEO, rode into the keynote session on a roaring Harley-Davidson motorcycle.
People were the topic of Teerlink's address because he believes that they "are an organization's only sustainable competitive advantage."
Teerlink helped revitalize a struggling Harley-Davidson company in the early 1980's through a back-to-basics, common-sense, people-centered approach, which resulted in building a brand that provided customers with what Teerlink called an emotional lifestyle experience.
Debuting on the exhibit floor were several new pavilions including a new product pavilion, demonstration theater, large equipment pavilion, decorative/specialty finishing pavilion, and a Trading Spaces booth, sponsored by The Home Depot, where attendees could try their hands at decorative finishing or working with steel structures.
Contractors stop at Roman Architectural's booth for a demonstration.
Ed Mattingly, founder of No Limits Paint Institute and a representative for ICI Paints, advised contractors to embrace color during the session, "How to Leverage Color to Maximize Profits," part of the President's Lecture Series.
During the session, Mattingly discussed the reasons why people are afraid of color. For starters, they lack confidence or they don't trust their ability to color coordinate, he said. The reason could even be biological because one in 10 men is considered colorblind, he said.
Mattingly said clients today are looking more and more to their decorating professionals, whether they are paint contractors or interior designers, to steer them on the right color path. Mattingly used his seminar to show the average contractor how to embrace color and use it to his advantage.
While walking the show floor, attendees stopped to admire Jeff Gordon's NASCAR race car on display at DuPont's booth.
Sherwin-Williams also launched VinylSafe Color Technology for vinyl siding repainting. A wide variety of colors are available, including darker tones that are tinted in either SuperPaint or Duration exterior. Light-colored siding can be painted a darker shade with no threat of buckling. Custom matches can also be created in Sherwin-Williams stores with Sher-Color advanced color matching technology using the VinylSafe formula. Application is the same as painting wood siding, with either brush, spray or backbrush.
DuPont launched its next generation of Imron waterborne polyurethane copolymer coatings. The new coatings include primers, satin-gloss DTM (direct-to-metal), high-gloss topcoats, a high-gloss clear topcoat and a flat clear topcoat. DuPont Imron waterborne polyurethane copolymer may also be combined with othe DuPont Industrial Coatings products such as DuPont Imron polurethane enamels and Corlar epoxies.
Akzo Nobel Decorative Coatings North America introduced sample cans of its Sikkens brand exterior woodcare products to help contractors and consumers select a color and finish for their wood surfaces. The four-ounce sample have a brush built into the lid.
Benjamin Moore launched new premium acrylic exterior paints. The new formulations feature proprietary resin technologies designed to endure harsh elements over time and deliver improved mold and mildew resistance. The paints are VOC-compliant.