Sun CHemical makes
two new appointments
Sun Chemical has named Felipe Mellado chief marketing officer and Bradley Schrader vice president of strategy and business development. As the chief marketing officer, Mellado will oversee all of Sun Chemical’s corporate marketing activities and product management including global branding activities, trade show participation and all other marketing communications. Schrader was named vice president of strategy and business development after serving as the company’s chief marketing officer for the past two years.
Soft-touch or soft-feel coatings are employed to create a variety of haptic effects on plastic, paper and metal substrates. Haptic effects can improve a consumer’s perceived value of the product, and influence them to buy the product over other…