Celeritas unveils high-performance grades of organophilic clays for paints and coatings
December 4, 2012
Celeritas Chemicals has introduced three new high-performance grades of organophilic clays specifically designed for the paint and coatings industry. CELCHEM 31743-09, 31744-09 and 31745-09 are organoclays for solvent-based systems of low to medium polarity. According to the company, they offer the following advantages for paint and coatings formulators: high gelling efficiency over low to medium polarity organic liquids,easy incorporation and consistent in rheology and thixotropy development and excellent sag resistance.
The introduction of Point-of-Sale Tinting systems in the 1950s changed forever the way that decorative paints are sold. Prior to World War II and during the immediate post-war period, paints were supplied in a limited range of colors and retailers ha…