Sherwin-Williams And Williams-Sonoma, Inc. Form New Partnership

Sherwin-Williams and Williams-Sonoma, Inc., a specialty retailer of high-quality products for the home, have formed a new partnership. Williams-Sonoma, Inc., has created seasonal palettes of Sherwin-Williams paint colors that coordinate with the Pottery Barn, Pottery Barn Kids, PBteen and West Elm collections.

“Williams-Sonoma, Inc., and Sherwin-Williams are both committed to helping consumers create beautiful, coordinated furnished spaces,” said Karl Schmitt, vice president, marketing, Sherwin-Williams. “Through this exciting new partnership, we are making it easy for people to get inspired and create their perfect space, whether they are shopping in-store, online or through catalogs.”

The Pottery Barn brands and West Elm will feature room vignettes that pair furniture and décor with Sherwin-Williams colors and Emerald™ Paint in their catalogs, websites and stores. Customers will also be able to pick up complimentary in-store color brochures featuring seasonal color palettes and painting tips.

The first Williams-Sonoma, Inc., brands paint palettes were released in July 2013 to coordinate with the launch of the Fall and Winter collections for all three Pottery Barn brands and West Elm. New seasonal paint palettes are expected to be introduced semi-annually.

“To help complete their room, our customers are always interested in knowing more about the paint colors used in our catalogs, online and in our stores,” said Audrey Gerber, vice president, marketing, Pottery Barn brands. “These palettes coordinate perfectly with our home furnishings and accessories, making it easy to decorate with confidence. This new collaboration enhances our complimentary Design Services because we can now recommend wall colors during our consultations in-store and in-home.”