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From intergalactic to everyday messes, the campaign demonstrates how paints can handle anything...even Stitch.
May 23, 2025
By: DAVID SAVASTANO
Editor, Ink World Magazine
From mischief to masterpiece, GLIDDEN® and PPG PAINTS™ have teamed up with Disney to prove their durable paints are built for mayhem. As Disney’s Lilo & Stitch heads into theatres on May 23, 2025, paint shoppers can now find Stitch in paint departments of retailers nationwide. Through creative in-store and digital campaign elements, the brands are embracing Stitch’s chaos, helping do-it-yourselfers and professional painters create walls that are just as indestructible as experiment 626 (aka Stitch). “From small touch-up projects to full home makeovers, we know that DIYers and pros are looking for quality, durable paint offerings that stand up to the needs of any ‘ohana. Whether it’s life’s messes or Stitch causing chaos at home, Glidden and PPG Paints have you covered,” said Jenny Burroughs, chief marketing officer, Pittsburgh Paints Co., makers of Glidden and PPG Paints. “We knew teaming up with Disney’s Lilo & Stitch was the perfect opportunity to showcase the durability of our products – enough to handle anything life, or an alien, throws at them.” Lilo & Stitch fans can check out the campaign at select U.S. retail locations, the Glidden and PPG Paints brands’ social media channels and on Disney+. Glidden paint also joined movie goers on the red carpet at the Hollywood film premiere on May 17, 2025. Professional painters will have an opportunity to learn more about the Stitch-proof products at Apartmentalize in Las Vegas in June. In addition to the campaign, PPG Paints products were used to bring the Lilo & Stitch film set to life, with the brand’s paint products used on Stitch’s spaceship. The Glidden and PPG Paints brands are part of The Pittsburgh Paints Company, a leading producer of interior and exterior paints, stains, caulks, repair products, adhesives, and sealants for homeowners and professionals in the United States and Canada. In 2022, the Pittsburgh Paints Co. was announced as the Official Paint of Walt Disney World® Resort and Disneyland® Resort through a multi-year parks alliance agreement with Disney Parks, Experiences and Products, where paint and color play a dynamic role in bringing dreams to life for all who visit the world’s most magical destinations.
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