40,000 Axalta Spectrophotometers Help Collision Repair Professionals Achieve ‘Excellent’ Color Match

Axalta Coating Systems recently celebrated the sale of its 40,000th spectrophotometer at the Specialty Equipment Market Association tradeshow in Las Vegas, Nevada. Mike Carr, Axalta President – North America and Michael Gogoel, BYK-Gardner USA President, unveiled a commemorative Acquire™ Plus EFX spectrophotometer painted in Axalta’s North American Automotive Color of the Year 2016 – Brilliant Blue. BYK-Gardner, a global leader in the field of measuring color and appearance and testing physical properties of plastic, coatings and cosmetics, manufactures Axalta’s spectrophotometers.

“We’re proud to have worked with Axalta for many years to develop industry leading technologies that create value for Axalta and its customers,” said Gogoel. “By using Axalta color matching solutions, body shops have less rework and higher throughput, and the car owner gets a repair that is a perfect color match. We look forward to continuing our partnership with Axalta, and working together to develop new generations of color matching solutions that continuously improve profitability and customer satisfaction.”

As a leader in color matching technology, Axalta pioneered the development of portable colorimeters then spectrophotometers, and was the first in the industry to offer a device that measures color and flake appearance in 2011. The device is designed to help refinishers get the perfect color match the first time by eliminating costly mistakes and by speeding up the repair process. The Acquire Plus EFX’s patented technology quickly identifies the paint color, details any paint effects and provides the closest possible match. Acquire Plus EFX is compatible with Axalta’s three premier global refinish brands, Cromax®, Spies Hecker® and Standox®.

“It is a milestone to have Axalta’s 40,000th spectrophotometer in the marketplace,” said Carr. “It truly is a compliment that so many body shops realize the benefits of this device. Customers appreciate tools that help them get the job done efficiently, quickly and accurately. We are proud to offer this solution to the market and look forward to its continued growth. Axalta has released several variations of the spectrophotometer over the years, including the Acquire RX.”

The cutting-edge spectrophotometers are available globally to Axalta’s body shop customers as part of its extensive color tool choices. The devices are also sold in the U.S., Latin America, and Asia Pacific under the names Acquire RX and Acquire Plus EFX. In Europe, the Middle East, and Africa they are branded as ChromaVision® and ChromaVision Pro from Cromax, GeniusTM II and Genius iQ from Standox, and ColorDialogTM spectro and ColorDialog Delta-Scan from Spies Hecker.