ACTEGA Sharpens Customer Focus by Concentration on Market Segments

ACTEGA Coatings & Sealants introduces a new online presence. Consisting of eleven operative companies, this division of specialty chemicals Group ALTANA shows a clear orientation towards customers and market segments. The focus is a customized approach of website visitors.

However, a clear value proposition is not just part of ACTEGA’s Internet presence. “With this new approach, we want to strengthen our collaboration within ACTEGA“, explained Dr. Roland Peter, Division President from Wesel, Germany. “By means of global knowledge and technology exchange, we will be able to react even faster to market requirements. Product solution expertise, innovations and services will be further developed in the interest of our clients.”

The new website shows what is most important. Apart from a fresh design, the page offers structured information on seven defined market segments:

• Paper-based Packaging
• Flexible Packaging
• Rigid Packaging
• Closures
• Labels
• Publication & Commercial
• Specialty Consumer Goods

The eighth segment is especially dedicated to digital printing. With this new structure, customers can easily navigate through the website. Orientation is simple, relevant contents can be found in a fast and uncomplicated way.

The comprehensive product and contact search is a new tool worth to be mentioned. It directly leads to the extensive ACTEGA product portfolio. Whether you are looking for a specific application, product type or brand – a list with all suitable products is just some mouse clicks away. By means of intelligent selection criteria, the overall list can be reduced to the essential results. Each product is linked with a contact form. Thus, customer requests are automatically forwarded to the responsible ACTEGA company. Additional information such as technical datasheets or brochures is also available for download purposes.

“We need to consequently follow this new approach in order to be successful in the long-term”, said Timo Kondziela, Head of Marketing at ACTEGA Terra. “Markets do not only profit from high-value products and a distinctive service culture. Rather we want to be a valued partner for our customers.”